{"id":1024,"date":"2019-07-17T11:32:05","date_gmt":"2019-07-17T11:32:05","guid":{"rendered":"https:\/\/godreamcast.com\/blog\/?p=336"},"modified":"2023-10-06T18:14:30","modified_gmt":"2023-10-06T12:44:30","slug":"5-ways-to-use-instagram-live-for-your-business","status":"publish","type":"post","link":"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/5-ways-to-use-instagram-live-for-your-business\/","title":{"rendered":"5 Ways To Use Instagram Live For Your Business"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\r\n<p>In today&#8217;s internet, live video is the most engaging form of content by a large margin. According to studies, 80% of people would rather watch a brand&#8217;s live video than a blog. Massive social networks have adopted live videos like Facebook and Instagram, and its popularity is not going to decline anytime soon.<\/p>\r\n\r\n\r\n\r\n<p>Instagram Live is a feature of Instagram stories that lets users on the platform stream video in real-time to their followers. Instagram Live for businesses represents a huge opportunity in terms of reach and engagement as Instagram prioritizes live videos over other types of stories.<\/p>\r\n\r\n\r\n\r\n<p>There are a lot of ways in which Instagram Live can be utilized for your business. One of the most common uses is to <a href=\"https:\/\/godreamcast.com\/live-streaming-services-uae\">live stream events<\/a> on Instagram but there are many creative ways to approach Instagram Live for business. In this blog, we\u2019re going to take a look at 5 ways to utilize Instagram Live for your business.<\/p>\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/5-ways-to-use-instagram-live-for-your-business\/#Instagram_Live_For_Business\" >Instagram Live For Business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/5-ways-to-use-instagram-live-for-your-business\/#1_%E2%80%93_Product_Launches\" >#1 &#8211; Product Launches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/5-ways-to-use-instagram-live-for-your-business\/#2_%E2%80%93_QA_Sessions\" >#2 &#8211; Q\/A Sessions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/5-ways-to-use-instagram-live-for-your-business\/#3_%E2%80%93_Behind_The_Scenes\" >#3 &#8211; Behind The Scenes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/5-ways-to-use-instagram-live-for-your-business\/#4_%E2%80%93_PromotionsFlash_Sales\" >#4 &#8211; Promotions\/Flash Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/5-ways-to-use-instagram-live-for-your-business\/#5_%E2%80%93_Product_UseDemonstration\" >#5 &#8211; Product Use\/Demonstration<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/5-ways-to-use-instagram-live-for-your-business\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"instagram-live-for-business\"><span class=\"ez-toc-section\" id=\"Instagram_Live_For_Business\"><\/span>Instagram Live For Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-914\" title=\"Instagram Live For Your Business\" src=\"https:\/\/godreamcast.com\/blog\/wp-content\/uploads\/2019\/06\/Instagram-Live-Video-1024x899.png\" alt=\"Instagram Live Video\" width=\"1024\" height=\"899\" \/><\/figure>\r\n<\/div>\r\n\r\n<h3 class=\"wp-block-heading\" id=\"1-product-launches\"><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Product_Launches\"><\/span>#1 &#8211; Product Launches<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p><a href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/how-webcasting-entered-for-business-world-successfully\/\">Live webcasting has entered into the business world<\/a> successfully. Brand are exploring more and more live streaming opportunities to market themselves in the digital world. Product launches are vital for the marketing initiatives of any product launched by a business. The success and reach of the product can have a huge impact on the success of the project itself on the market. Brands such as Apple have made product launches into events that their customers can\u2019t wait to attend. Most businesses use professional Instagram Live streaming services to stream their product launches in order to ensure the quality of the stream is top-notch and professional.<\/p>\r\n\r\n\r\n\r\n<p>Even though having a multi-camera set-up and a professionally produced live stream is nice, it is not required and definitely not the norm. However, due to the massive reach and engagement offered by Instagram Live, if you\u2019re not live streaming your product launch you\u2019re not making the most of an amazing opportunity.<\/p>\r\n\r\n\r\n\r\n<p>By <a href=\"https:\/\/godreamcast.com\/product-launch-live-streaming-uae\">live streaming product launch<\/a>, you&#8217;re not limited to the physical limitations of the launch anymore. You can stream the launch live to your customers all across the globe and engage with them directly, leading to a better and more successful launch for your product.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"2-qa-sessions\"><span class=\"ez-toc-section\" id=\"2_%E2%80%93_QA_Sessions\"><\/span>#2 &#8211; Q\/A Sessions<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>One of the best aspects of going live on Instagram is the interactivity offered by the medium, which makes it extremely engaging for viewers. When you\u2019re live streaming on Instagram, users can ask questions which will pop up in real-time allowing you to answer them on the spot. Instagram Live for businesses is a great way to conduct Q\/A sessions with your customers about your product.<\/p>\r\n\r\n\r\n\r\n<p>Instagram Live also providers \u201clive requests\u201d which allow you to let other people join the live video for a deeper experience of interactivity for the customer. Another feature that enables a live streamer to collaborate with others during their live webcast on Instagram Live is \u201clive guest\u201d which allows you to open up the Q\/A session and include a guest in the live video too.<\/p>\r\n\r\n\r\n\r\n<p>Q\/A sessions have been popular for a long time as people, in general, want to ask questions about the product directly to the business and it allows them the opportunity to do so. <a href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/gen-z-favorite-social-media-station\/\">Instagram Live is Generation Z&#8217;s favorite social media platform<\/a> in today&#8217;s time. Businesses and brands targeting new generation age-groups, must target Instagram in their marketing strategies.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"3-behind-the-scenes\"><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Behind_The_Scenes\"><\/span>#3 &#8211; Behind The Scenes<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>Instagram Live for businesses is a great way to invite your customers over to get a peek at what happens behind the scenes of your business. This allows you to show your customers what your business stands for, your corporate culture and values in the most engaging way possible. When you live webcast on Instagram Live behind the scenes working of your company, you make them feel more connected to your organization and products. Read this guide to <a href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/live-streaming-strategies-social-media\/\">live streaming strategies for social media<\/a> to learn some more effective ways to promote your business\/brand.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"4-promotionsflash-sales\"><span class=\"ez-toc-section\" id=\"4_%E2%80%93_PromotionsFlash_Sales\"><\/span>#4 &#8211; Promotions\/Flash Sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>It is established that live videos will have more engagement than any other form of content. When it comes to Instagram Live for businesses, this engagement can be leveraged by incorporating promotions and flash sales into the stream.<\/p>\r\n\r\n\r\n\r\n<p>To conduct a flash sale for your business on Instagram Live, you should ideally create a coupon code that\u2019ll be active only for the duration of the live stream. By encouraging your viewers to take advantage of the flash sale during the live stream, you\u2019re putting pressure on them to take an opportunity that\u2019ll be gone as soon as the live stream ends which should the sale super effective!<\/p>\r\n\r\n\r\n\r\n<p>Instagram Live for businesses can also be used to do \u201cgiveaways\u201d where you provide a viewer something free as long as they follow the rules and guidelines you set for the giveaway. Some examples of rules you can use include asking the user to tag their friends in the live comments, answering your questions as a comment in the live stream or just sticking to the end of your stream. The idea is to use the giveaway to <a href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/ensures-healthy-community-engagement-brands-businesses-live-streaming\/\">increase the engagement for your live video<\/a>.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"5-product-usedemonstration\"><span class=\"ez-toc-section\" id=\"5_%E2%80%93_Product_UseDemonstration\"><\/span>#5 &#8211; Product Use\/Demonstration<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>Another utilization of live video can be to demonstrate how one of your products work. <a href=\"https:\/\/godreamcast.com\/instagram-live-streaming-uae\">Instagram Live Streaming<\/a> for businesses helps create familiarity and intrigue in your viewers about your products.<\/p>\r\n\r\n\r\n\r\n<p>Not only can you demonstrate how your product works but you can also show the different use-cases of your product and also creative uses of your product. The idea is to create interesting live content around your products that leads to more revenue for your business eventually.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Real-time demonstration of products is well-received by audiences as it carries an air of authenticity around it and conveys a lot more clarity and information about your product and business.<\/p>\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1030\" src=\"https:\/\/godreamcast.com\/blog\/wp-content\/uploads\/2019\/07\/Instagram-Live.png\" alt=\"Instagram Live\" width=\"185\" height=\"185\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p>Instagram Live for businesses is an amazing opportunity to reach out and engage with your customers on a personal real-time basis. There are a number of ways live video can be utilized for the purposes of business which includes product launches, Q\/A sessions, footage of behind the scenes, promotions, and product use or demonstration.<\/p>\r\n\r\n\r\n\r\n<p>By leveraging the increased reach and engagement of Instagram Live, businesses have a lot to gain and very less to lose. Most businesses already understand the importance of Instagram Live in 2019 and your business should be no different.<\/p>\r\n<p>&nbsp;<\/p>\r\n<div class=\"blogCtaDesign\">\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"leftPanel\">\r\n\t\t\t\t\t\t\t<div class=\"article-heading\">\r\n\t\t\t\t\t\t\t\tHost an Engaging LIVE Stream\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\tConnect with the Industry's <strong>Most Experienced<\/strong>  <br> Live Streaming Service Providers.\r\n\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t<div class=\"bookdemoMain\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/godreamcast.com\/demo?utm_source=google&utm_medium=blog&utm_campaign=shortcode_dc_global\" class=\"bookdemoButton\">Enquire Now<\/a>\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/godreamcast.com\/blog\/\" class=\"bookdemoButton\"> More Articles<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"RightPanel\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/godreamcast.com\/blog\/wp-content\/themes\/Dreamcastblog\/images\/Live-Streaming.png\" alt=\"Host an Engaging\" class=\"img-fluid\">\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s internet, live video is the most engaging form of content by a large margin. According to studies, 80% of people would rather watch a brand&#8217;s live video than a blog. Massive social networks have adopted live videos like Facebook and Instagram, and its popularity is not going to decline anytime soon. Instagram Live<\/p>\n","protected":false},"author":21,"featured_media":9734,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":{"0":"post-1024","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-live-streaming-and-webcasting"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Ways To Use Instagram Live For Business<\/title>\n<meta name=\"description\" content=\"Instagram Live represents a huge opportunity for brands in terms of reach and user-engagement. Here are the best ways to use Instagram Live for business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/5-ways-to-use-instagram-live-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Ways To Use Instagram Live For Business\" \/>\n<meta property=\"og:description\" content=\"Instagram Live represents a huge opportunity for brands in terms of reach and user-engagement. 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