{"id":1034,"date":"2019-07-23T11:45:57","date_gmt":"2019-07-23T11:45:57","guid":{"rendered":"https:\/\/godreamcast.com\/blog\/?p=336"},"modified":"2023-08-18T17:52:29","modified_gmt":"2023-08-18T12:22:29","slug":"live-streaming-on-social-media","status":"publish","type":"post","link":"https:\/\/godreamcast.com\/blog\/news-updates\/live-streaming-on-social-media\/","title":{"rendered":"Go Live On Social Media To Engage With Your Target Audience"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\r\n<p>At any given point of the day, there is a significant amount of people online and using various social media platforms. Using the internet for a sundry of purposes daily is as easy as breathing these days. Armed with devices that make all the information on the internet very easily accessible, the world has become much smaller. Smartphones, especially, have raised the number of people logged onto social media. Be it Facebook, Twitter, Instagram, Youtube or any other sites. Mobile devices have evolved the definition of staying connected.<\/p>\r\n\r\n\r\n\r\n<p>From all the mediums of mass communication, live streaming has picked up speed in recent times due to its very life-like qualities, as if the conversation is happening face to face. The real-time aspects of live webcasting solutions make it suitable for several tasks, including business, education and other official events. Even it is very suitable for <a href=\"https:\/\/godreamcast.com\/2-way-webcast-video-conferencing-uae\">two-way webcasting and communication<\/a> and is preferred by the users.<\/p>\r\n\r\n\r\n\r\n<p>Having realised this huge potential in people spending time online, marketers recognise and target their audiences online for better sales and <a href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/live-webcast-helps-product-promotion-branding\/\">branding of product or services<\/a>. Facebook live streaming services, for example, have a huge viewership and can get a lot of traction for any brand using them. Live events like <a href=\"https:\/\/godreamcast.com\/product-launch-live-streaming-uae\">product launches<\/a>, reviews, promotion events etc. are now often broadcast through YouTube live streaming services, periscope live streaming services and many others for getting the maximum audience engagement.<\/p>\r\n\r\n\r\n\r\n<p>Here are some ways that you can enhance the effectiveness of your live streams along with making the experience better for your target audience as well.<\/p>\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/godreamcast.com\/blog\/news-updates\/live-streaming-on-social-media\/#Enhance_Effectiveness_of_Your_Live_Streams\" >Enhance Effectiveness of Your Live Streams<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/godreamcast.com\/blog\/news-updates\/live-streaming-on-social-media\/#Make_It_Trend\" >Make It Trend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/godreamcast.com\/blog\/news-updates\/live-streaming-on-social-media\/#i\" >\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/godreamcast.com\/blog\/news-updates\/live-streaming-on-social-media\/#i-2\" >\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/godreamcast.com\/blog\/news-updates\/live-streaming-on-social-media\/#i-3\" >\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/godreamcast.com\/blog\/news-updates\/live-streaming-on-social-media\/#Countdown\" >Countdown<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/godreamcast.com\/blog\/news-updates\/live-streaming-on-social-media\/#i-4\" >\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/godreamcast.com\/blog\/news-updates\/live-streaming-on-social-media\/#i-5\" >\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/godreamcast.com\/blog\/news-updates\/live-streaming-on-social-media\/#Make_Custom_Links\" >Make Custom Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/godreamcast.com\/blog\/news-updates\/live-streaming-on-social-media\/#i-6\" >\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/godreamcast.com\/blog\/news-updates\/live-streaming-on-social-media\/#Use_Multiple_Platforms\" >Use Multiple Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/godreamcast.com\/blog\/news-updates\/live-streaming-on-social-media\/#i-7\" >\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/godreamcast.com\/blog\/news-updates\/live-streaming-on-social-media\/#Audience_Engagement\" >Audience Engagement<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/godreamcast.com\/blog\/news-updates\/live-streaming-on-social-media\/#Popular_Live_Streaming_Webcasting_Services\" >Popular Live Streaming &amp; Webcasting Services<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/godreamcast.com\/blog\/news-updates\/live-streaming-on-social-media\/#Facebook_Live\" >Facebook Live<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/godreamcast.com\/blog\/news-updates\/live-streaming-on-social-media\/#YouTube_Live\" >YouTube Live<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/godreamcast.com\/blog\/news-updates\/live-streaming-on-social-media\/#Instagram_Live\" >Instagram Live<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/godreamcast.com\/blog\/news-updates\/live-streaming-on-social-media\/#Periscope_Live\" >Periscope Live<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"enhance-effectiveness-of-your-live-streams\"><span class=\"ez-toc-section\" id=\"Enhance_Effectiveness_of_Your_Live_Streams\"><\/span>Enhance Effectiveness of Your Live Streams<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<h3 class=\"wp-block-heading\" id=\"make-it-trend\"><span class=\"ez-toc-section\" id=\"Make_It_Trend\"><\/span>Make It Trend<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1037\" src=\"https:\/\/godreamcast.com\/blog\/wp-content\/uploads\/2019\/07\/Trending.png\" alt=\"Trending\" width=\"287\" height=\"262\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p>The use of relevant and catchy hashtags with your promotional content can make your live event trend on various platforms. Even when you are live streaming on just one platform, you can still make your live event trend on other platforms as a topic of conversation. Using # tags to promote your content on social media is one of the most effective and common tactic.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"%25c2%25a0%25c2%25a0%25c2%25a0countdown\"><span class=\"ez-toc-section\" id=\"i\"><\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1038\" src=\"https:\/\/godreamcast.com\/blog\/wp-content\/uploads\/2019\/07\/Count-Down.jpg\" alt=\"\" width=\"285\" height=\"285\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p>Start promoting well in advance before the event date. This way you can almost start a countdown that serves to both remind your audience about the date and time of the live stream, along with generating interest and a buzz around it.<\/p>\r\n\r\n\r\n\r\n<p>Countdowns works well for product promotions and sales. It creates FOMO in potential customers and helps in boosting overall sales.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"%25c2%25a0%25c2%25a0make-custom-links\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"alignleft\"><img decoding=\"async\" class=\"wp-image-1039\" src=\"https:\/\/godreamcast.com\/blog\/wp-content\/uploads\/2019\/07\/Social-Sharing.png\" alt=\"Social Sharing\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p>Create or use customised links of the live stream to bring traffic to your website and your social media pages.<\/p>\r\n\r\n\r\n\r\n<p>A custom link can be easily shared through various means as well as on various platforms.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"%25c2%25a0use-multiple-platforms\"><span class=\"ez-toc-section\" id=\"i-3\"><\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1040\" src=\"https:\/\/godreamcast.com\/blog\/wp-content\/uploads\/2019\/07\/Social-Platforms.png\" alt=\"Social Platforms\" width=\"280\" height=\"235\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p>Your audiences are usually not just limited to a single social media website. To gain the maximum amount of viewership, you can stream your event live on many websites simultaneously.<\/p>\r\n\r\n\r\n\r\n<p>There are many social platforms on which you can live stream your event like Facebook live, Instagram live, Google Hangout, Periscope, YouTube Live etc.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"%25c2%25a0audience-engagement\"><span class=\"ez-toc-section\" id=\"i-4\"><\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1042\" src=\"https:\/\/godreamcast.com\/blog\/wp-content\/uploads\/2019\/07\/Audience-Engagement.png\" alt=\"\" width=\"277\" height=\"208\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p>Make sure to interact with your audience, as acknowledgement and engagement build a\u00a0 connection with them. Through replies of comments, hosting contests, doing polls and many other fun activities, your audience\u2019s interest persists long enough to watch the whole stream.<\/p>\r\n\r\n\r\n\r\n<p>Now that you understand the ways to utilise the full potential of any live webcasting solutions properly, make sure that you choose the right platform to do so. Here is a list of some of the <a href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/gen-z-favorite-social-media-station\/\">most famous social platforms<\/a> for Live streaming services available today:<\/p>\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"popular-live-streaming-amp-webcasting-services\"><span class=\"ez-toc-section\" id=\"Popular_Live_Streaming_Webcasting_Services\"><\/span>Popular Live Streaming &amp; Webcasting Services<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<h3 class=\"wp-block-heading\" id=\"facebook-live\"><span class=\"ez-toc-section\" id=\"Facebook_Live\"><\/span>Facebook Live<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-915\" src=\"https:\/\/godreamcast.com\/blog\/wp-content\/uploads\/2019\/06\/Facebook-Live-Broadacast.jpg\" alt=\"Facebook Live Broadacast\" \/><\/figure>\r\n\r\n\r\n\r\n<p>With this platform having more than 2 billion users, <a href=\"https:\/\/godreamcast.com\/facebook-live-streaming-uae\">Facebook live streaming services<\/a> have a lot of marketing potential. You can select your audience category and target that group specifically. Doing the actual webcast is also made simple by the features and analytics provided by Facebook live streaming services.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"youtube-live\"><span class=\"ez-toc-section\" id=\"YouTube_Live\"><\/span>YouTube Live<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-1048\" src=\"https:\/\/godreamcast.com\/blog\/wp-content\/uploads\/2019\/07\/Youtube-Live-Streaming.jpg\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p>Despite being one of the largest video streaming platforms on the internet, <a href=\"https:\/\/godreamcast.com\/youtube-streaming-uae\">Youtube live streaming services<\/a> have been a relatively recent addition to this social media site. With such a large and established viewership for video content, the rapidly rising potential of Youtube live streaming services is not going unnoticed.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"instagram-live\"><span class=\"ez-toc-section\" id=\"Instagram_Live\"><\/span>Instagram Live<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-914 aligncenter\" src=\"https:\/\/godreamcast.com\/blog\/wp-content\/uploads\/2019\/06\/Instagram-Live-Video-1024x899.png\" alt=\"Instagram Live Video\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p>Instagram is the fastest growing and expanding social media platforms by far has the public, influencers and brands using to its full potential for both personal and professional purposes. It is very easy to find and target your audience for <a href=\"https:\/\/godreamcast.com\/instagram-live-streaming-uae\">Instagram live streaming services<\/a>. Since this is also a dominant visual medium, Instagram live streaming services are a good fit for it.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"periscope-live\"><span class=\"ez-toc-section\" id=\"Periscope_Live\"><\/span>Periscope Live<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-1043\" src=\"https:\/\/godreamcast.com\/blog\/wp-content\/uploads\/2019\/07\/Periscope-Live-Streaming.png\" alt=\"Periscope Live Streaming\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p>While Twitter has acquired Periscope, the actual live video you see and publish on Twitter are still done through <a href=\"https:\/\/godreamcast.com\/periscope-streaming-uae\">Periscope live streaming services<\/a>. Not only that, Periscope live streaming services are still available independent of Twitter. This way, you can target double the audience and get far more engagement.<\/p>\r\n\r\n\r\n\r\n<p>For any of your live events, live webcasting solutions come in handy to include your audiences from far and wide. With real-time feedback and interactions, too, live streaming has come far in creating a relationship of trust between the viewers and the host. Along with the option to re-watch archived streams, your live event gains even more longevity. Find the best live webcasting solutions available to engage your audiences and achieve your goals.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center\"><div class=\"blogCtaDesign\">\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"leftPanel\">\r\n\t\t\t\t\t\t\t<div class=\"article-heading\">\r\n\t\t\t\t\t\t\t\tHost an Engaging LIVE Stream\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\tConnect with the Industry's <strong>Most Experienced<\/strong>  <br> Live Streaming Service Providers.\r\n\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t<div class=\"bookdemoMain\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/godreamcast.com\/demo?utm_source=google&utm_medium=blog&utm_campaign=shortcode_dc_global\" class=\"bookdemoButton\">Enquire Now<\/a>\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/godreamcast.com\/blog\/\" class=\"bookdemoButton\"> More Articles<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"RightPanel\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/godreamcast.com\/blog\/wp-content\/themes\/Dreamcastblog\/images\/Live-Streaming.png\" alt=\"Host an Engaging\" class=\"img-fluid\">\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>At any given point of the day, there is a significant amount of people online and using various social media platforms. Using the internet for a sundry of purposes daily is as easy as breathing these days. Armed with devices that make all the information on the internet very easily accessible, the world has become<\/p>\n","protected":false},"author":20,"featured_media":9730,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1034","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-updates"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Go Live On Social Media To Engage With Your Target Audience<\/title>\n<meta name=\"description\" content=\"Best ways to enhance the effectiveness of your Live Streams for your target audience and popular Live Streaming Platforms to use for Live Events Webcasting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/godreamcast.com\/blog\/news-updates\/live-streaming-on-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Go Live On Social Media To Engage With Your Target Audience\" \/>\n<meta property=\"og:description\" content=\"Best ways to enhance the effectiveness of your Live Streams for your target audience and popular Live Streaming Platforms to use for Live Events Webcasting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/godreamcast.com\/blog\/news-updates\/live-streaming-on-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Dreamcast Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/godreamcast\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-23T11:45:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-18T12:22:29+00:00\" \/>\n<meta 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