{"id":1449,"date":"2019-11-23T08:40:53","date_gmt":"2019-11-23T08:40:53","guid":{"rendered":"https:\/\/godreamcast.com\/blog\/?p=336"},"modified":"2023-08-17T17:37:21","modified_gmt":"2023-08-17T12:07:21","slug":"igtv-vs-instagram-live","status":"publish","type":"post","link":"https:\/\/godreamcast.com\/blog\/marketing\/igtv-vs-instagram-live\/","title":{"rendered":"The Key Difference Between IGTV and Instagram Live"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\r\n<p>The way we live our own lives and perceive the lives of others has changed with the way we interact with digital technology daily. The advent of the internet and social media in our everyday routines has made the parallel online lives we have, a norm. Sharing pictures, making video logs, and updating others on what we are doing is just a thing that you do regularly. Out of all the mediums through which communicate with others online, videos and especially, live videos have a very different charm that attracts the audiences everywhere. They are fun, engaging and easier to comprehend than most of the written text content that floods the internet.<\/p>\r\n\r\n\r\n\r\n<p>In recent years, many social media platforms have introduced various video services if they already did not have them. Despite not having the largest number of users, Instagram has been making waves in terms of providing the kind of service that satisfies most of the needs of a stream host. The use of Instagram Live for your business or any other needs has become wildly successful, a trend that more and more people are joining. Now, <a href=\"https:\/\/godreamcast.com\/instagram-live-streaming-uae\">live streaming on Instagram<\/a> is used as a great platform for marketing, promotions and popularising brand names. Both IGTV and Instagram live are popular choices for influencers, marketers and companies who want to utilize the immense potential for audience engagement of this platform.<\/p>\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/godreamcast.com\/blog\/marketing\/igtv-vs-instagram-live\/#Instagram_Live\" >Instagram Live<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/godreamcast.com\/blog\/marketing\/igtv-vs-instagram-live\/#Pros_and_Cons_of_Using_Instagram_Live\" >Pros and Cons of Using Instagram Live<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/godreamcast.com\/blog\/marketing\/igtv-vs-instagram-live\/#IGTV\" >IGTV<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/godreamcast.com\/blog\/marketing\/igtv-vs-instagram-live\/#Pros_and_Cons_of_Using_IGTV\" >Pros and Cons of Using IGTV<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/godreamcast.com\/blog\/marketing\/igtv-vs-instagram-live\/#Catch_attention_as_quickly_as_possible\" >Catch attention as quickly as possible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/godreamcast.com\/blog\/marketing\/igtv-vs-instagram-live\/#Have_some_text_at_the_start\" >Have some text at the start<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/godreamcast.com\/blog\/marketing\/igtv-vs-instagram-live\/#Dont_compromise_on_quality\" >Don\u2019t compromise on quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/godreamcast.com\/blog\/marketing\/igtv-vs-instagram-live\/#Great_hashtags_are_essential\" >Great hashtags are essential<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/godreamcast.com\/blog\/marketing\/igtv-vs-instagram-live\/#Consistency_is_key\" >Consistency is key<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"instagram-live\"><span class=\"ez-toc-section\" id=\"Instagram_Live\"><\/span>Instagram Live<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-1459\" src=\"https:\/\/godreamcast.com\/blog\/wp-content\/uploads\/2019\/11\/instagram-live-1024x576.jpg\" alt=\"instagram live\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p>Instagram Live is a feature that allows live streaming on Instagram for various purposes like <a href=\"https:\/\/godreamcast.com\/corporate-live-streaming-uae\">corporate events<\/a>, <a href=\"https:\/\/www.dreamcast.ae\/music-live-streaming.php\">music concerts<\/a>, <a href=\"https:\/\/www.dreamcast.ae\/product-launch-live-streaming.php\">product launches<\/a>, parties etc. When you start a live stream on Instagram Live, your followers will automatically receive the notification informing them that you are live streaming. This way, they can join in on the stream before it ends or they miss out on essential parts of it. Whether it is meant for personal friends or mass audience following on a formal page, live webcast on Instagram caters to all.<\/p>\r\n\r\n\r\n\r\n<p>Although this may sound similar to <a href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/complete-guide-to-facebook-live-streaming\/\">how Facebook Live works<\/a>, the point of difference lies in the treatment of the live videos. Live stream on Instagram live is treated the same way a story is, vanishing after 24 hours rather than being saved and available for followers for later viewing. The sense of urgency created by this phenomenon also pushes viewers to watch more live videos. Once it fulfils the pre-decided purposes, the impacts of a live video become far-reaching and longer-lasting than any other pre-recorded videos. For marketing, branding, limited-time sales, lead generation or even behind the scenes footage; live broadcast services for Instagram are the popular choice today. Here is a quick comparison of <a href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/facebook-live-vs-instagram-live-streaming\/\">Facebook Vs Instagram Live Streaming<\/a>.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"pros-and-cons-of-using-instagram-live\"><span class=\"ez-toc-section\" id=\"Pros_and_Cons_of_Using_Instagram_Live\"><\/span>Pros and Cons of Using Instagram Live<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Since it gives you the chance of interacting with your audiences in real-time through engaging sessions and even chat live sometimes. You can report abusive or inappropriate comments, reply to questions, host quiz contests, flash sales and a number of other things for marketing.\u00a0<\/li>\r\n\r\n\r\n\r\n<li>While most of the live videos have a major impact on the viewers, the same can\u2019t be said for Instagram live. The prominent con of using the live stream for Instagram live is its short life.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"igtv\"><span class=\"ez-toc-section\" id=\"IGTV\"><\/span>IGTV<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-1453\" src=\"https:\/\/godreamcast.com\/blog\/wp-content\/uploads\/2019\/11\/IGTV.png\" alt=\"IGTV\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p>It is a relatively new feature of the Instagram app, a tool so important that it is even a separate app in itself. It provides the user with longer video content format instead of the usual 60 seconds that the regular Instagram video format provides. Another additional feature here is that an IGTV video does not disappear after 24 hours as an Instagram Live video does. You can even add a hyperlink in the description of the video, no need to put \u201clink in bio\u201d every time you need to put a longer video.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Not only does an IGTV video have a limit as large as 10 minutes for a regular user, but it can also be as long as an hour if you have a verified account. There are no limitations to the recording format, vertical or horizontal, for an IGTV video either. Additionally, you can use creative tools to add elements, use branding watermarks and other interesting graphics in your video since it is pre-recorded.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"pros-and-cons-of-using-igtv\"><span class=\"ez-toc-section\" id=\"Pros_and_Cons_of_Using_IGTV\"><\/span>Pros and Cons of Using IGTV<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>IGTV fundamentally functions as your Instagram TV which offers the chance to make your own channel where you can transfer longer recordings. Unlike a live webcast on Instagram that vanishes in a day, this is reliable and can be rewatched as many times as the audience wants. IGTV offers an open door for advertisers to popularise tutorial videos, DIY, sales of products, and so forth.\u00a0<\/li>\r\n\r\n\r\n\r\n<li>IGTV offers video content that is recorded vertically and is enhanced for mobile phones along with tools available to creatively alter the content.<\/li>\r\n\r\n\r\n\r\n<li>The significant con of using IGTV is the plausibility of altering before posting the video, something that also raises the chances if unfavourably changing the brand image.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>While the above-mentioned details for both Instagram Live and IGTV elaborate on the different uses of two of these video formats on Instagram, there are also some important pointers about how to generally enhance your video content on Instagram. Here are a few of them that are not just meant for an <a href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/guide-to-instagram-live-streaming\/\">Instagram live streaming guide<\/a> but for all types of video content on this app:<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"catch-attention-as-quickly-as-possible\"><span class=\"ez-toc-section\" id=\"Catch_attention_as_quickly_as_possible\"><\/span>Catch attention as quickly as possible<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>When the whole internet is so saturated with all kinds of content, yours needs to be eye-catching to be able to hold onto the attention of the viewers. The first few seconds of your video need to be especially interesting for the same. Another way to achieve that is to title your video in a way that grabs attention without being a click-bait.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"have-some-text-at-the-start\"><span class=\"ez-toc-section\" id=\"Have_some_text_at_the_start\"><\/span>Have some text at the start<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>This is hack specific to Instagram where people often forget to turn up the volume for the first few seconds that a video starts, so having texts or captions helps a lot.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"dont-compromise-on-quality\"><span class=\"ez-toc-section\" id=\"Dont_compromise_on_quality\"><\/span>Don\u2019t compromise on quality<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>Whether it is the equipment or the storytelling, do not compromise on the quality of what goes into making the video. The right kind of input will only be able to produce the high-quality output that you are looking for.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"great-hashtags-are-essential\"><span class=\"ez-toc-section\" id=\"Great_hashtags_are_essential\"><\/span>Great hashtags are essential<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>The hashtags you make or choose need to be done keeping in mind the balance of generic and branded content, only then will it help your posted content to become popular.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"consistency-is-key\"><span class=\"ez-toc-section\" id=\"Consistency_is_key\"><\/span>Consistency is key<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>Make sure that you are very consistent and regular in your posting schedule, background themes, and other elements of the video. This is all the more needed in case of recurring video series or if you have a specific tone for your channel.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>After going through the Instagram live streaming guide and understanding the working of IGTV, the good news is that you don\u2019t actually have to choose just one. Depending on your personal or professional requirements regarding video content on Instagram, you can choose one that is more suitable for that moment. Although choosing live broadcast services for Instagram or using <a href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/5-ways-to-use-instagram-live-for-your-business\/\">Instagram live for your business<\/a> is a trend these days, you can actually employ all the various features and services of Instagram to achieve your goals.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>The way we live our own lives and perceive the lives of others has changed with the way we interact with digital technology daily. The advent of the internet and social media in our everyday routines has made the parallel online lives we have, a norm. Sharing pictures, making video logs, and updating others on<\/p>\n","protected":false},"author":21,"featured_media":9014,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":{"0":"post-1449","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Key Difference Between IGTV and Instagram Live<\/title>\n<meta name=\"description\" content=\"Both IGTV and Instagram live are popular choices for influencers, marketers and companies. Know all the differences between IGTV &amp; Instagram Live here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/godreamcast.com\/blog\/marketing\/igtv-vs-instagram-live\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Key Difference Between IGTV and Instagram Live\" \/>\n<meta property=\"og:description\" content=\"Both IGTV and Instagram live are popular choices for influencers, marketers and companies. Know all the differences between IGTV &amp; Instagram Live here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/godreamcast.com\/blog\/marketing\/igtv-vs-instagram-live\/\" \/>\n<meta property=\"og:site_name\" content=\"Dreamcast Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/godreamcast\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-23T08:40:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-17T12:07:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/godreamcast.com\/blog\/wp-content\/uploads\/2019\/11\/Key-Difference-Between.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gautam Seth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@godreamcast\" \/>\n<meta name=\"twitter:site\" content=\"@godreamcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gautam Seth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/godreamcast.com\/blog\/marketing\/igtv-vs-instagram-live\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/godreamcast.com\/blog\/marketing\/igtv-vs-instagram-live\/\"},\"author\":{\"name\":\"Gautam Seth\",\"@id\":\"https:\/\/godreamcast.com\/blog\/#\/schema\/person\/6db614e3e898081e62e1254f3ecef4b8\"},\"headline\":\"The Key Difference Between IGTV and Instagram Live\",\"datePublished\":\"2019-11-23T08:40:53+00:00\",\"dateModified\":\"2023-08-17T12:07:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/godreamcast.com\/blog\/marketing\/igtv-vs-instagram-live\/\"},\"wordCount\":1209,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/godreamcast.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/godreamcast.com\/blog\/marketing\/igtv-vs-instagram-live\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/godreamcast.com\/blog\/wp-content\/uploads\/2019\/11\/Key-Difference-Between.png\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/godreamcast.com\/blog\/marketing\/igtv-vs-instagram-live\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/godreamcast.com\/blog\/marketing\/igtv-vs-instagram-live\/\",\"url\":\"https:\/\/godreamcast.com\/blog\/marketing\/igtv-vs-instagram-live\/\",\"name\":\"The Key Difference Between IGTV and Instagram Live\",\"isPartOf\":{\"@id\":\"https:\/\/godreamcast.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/godreamcast.com\/blog\/marketing\/igtv-vs-instagram-live\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/godreamcast.com\/blog\/marketing\/igtv-vs-instagram-live\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/godreamcast.com\/blog\/wp-content\/uploads\/2019\/11\/Key-Difference-Between.png\",\"datePublished\":\"2019-11-23T08:40:53+00:00\",\"dateModified\":\"2023-08-17T12:07:21+00:00\",\"description\":\"Both IGTV and Instagram live are popular choices for influencers, marketers and companies. 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