{"id":1738,"date":"2020-03-19T05:52:52","date_gmt":"2020-03-19T05:52:52","guid":{"rendered":"https:\/\/godreamcast.com\/blog\/?p=336"},"modified":"2023-11-02T18:24:31","modified_gmt":"2023-11-02T12:54:31","slug":"the-definitive-guide-to-webinar-for-marketing","status":"publish","type":"post","link":"https:\/\/godreamcast.com\/blog\/solution\/webinars\/the-definitive-guide-to-webinar-for-marketing\/","title":{"rendered":"The Definitive Guide To Webinar For Marketing"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><span style=\"font-weight: 400;\">The word, \u201cwebinar\u201d consists of two separate words &#8211; web and seminar. It is pretty easy to understand the concept, which is a seminar that is hosted over the web.<\/span><\/p>\n<p>A webinar can be either a live video webinar where live video is streamed to the audience which creates a more immersive and engaging experience or a webinar can be an on-demand webinar where the content is already pre-recorded.<\/p>\n<p>In this blog, we\u2019re going to take a look at webinars, webinar vendors, how they are used, the different types of webinars, and the most important features of a successful webinar.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/godreamcast.com\/blog\/solution\/webinars\/the-definitive-guide-to-webinar-for-marketing\/#What_is_a_Webinar\" >What is a Webinar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/godreamcast.com\/blog\/solution\/webinars\/the-definitive-guide-to-webinar-for-marketing\/#Webinars_For_Marketing\" >Webinars For Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/godreamcast.com\/blog\/solution\/webinars\/the-definitive-guide-to-webinar-for-marketing\/#Types_of_Webinar_Used_For_Marketing\" >Types of Webinar Used For Marketing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/godreamcast.com\/blog\/solution\/webinars\/the-definitive-guide-to-webinar-for-marketing\/#1_Expert_Knowledge_Sharing\" >1. Expert Knowledge Sharing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/godreamcast.com\/blog\/solution\/webinars\/the-definitive-guide-to-webinar-for-marketing\/#2_Product_Demonstrations\" >2. Product Demonstrations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/godreamcast.com\/blog\/solution\/webinars\/the-definitive-guide-to-webinar-for-marketing\/#3_Lead_Nurturing_Webinars\" >3. Lead Nurturing Webinars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/godreamcast.com\/blog\/solution\/webinars\/the-definitive-guide-to-webinar-for-marketing\/#4_Upkeep_Webinar\" >4. Upkeep Webinar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/godreamcast.com\/blog\/solution\/webinars\/the-definitive-guide-to-webinar-for-marketing\/#5_Webinar_Series\" >5. Webinar Series<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/godreamcast.com\/blog\/solution\/webinars\/the-definitive-guide-to-webinar-for-marketing\/#6_Internal_Webinar\" >6. Internal Webinar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/godreamcast.com\/blog\/solution\/webinars\/the-definitive-guide-to-webinar-for-marketing\/#7_Automated_Webinar\" >7. Automated Webinar<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/godreamcast.com\/blog\/solution\/webinars\/the-definitive-guide-to-webinar-for-marketing\/#Live_Streams_vs_Webinar\" >Live Streams vs Webinar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/godreamcast.com\/blog\/solution\/webinars\/the-definitive-guide-to-webinar-for-marketing\/#Features_Of_The_Webinar\" >Features Of The Webinar<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/godreamcast.com\/blog\/solution\/webinars\/the-definitive-guide-to-webinar-for-marketing\/#1_Personal_Touch\" >1. Personal Touch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/godreamcast.com\/blog\/solution\/webinars\/the-definitive-guide-to-webinar-for-marketing\/#2_Necessary_Integrations\" >2. Necessary Integrations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/godreamcast.com\/blog\/solution\/webinars\/the-definitive-guide-to-webinar-for-marketing\/#3_Engagement_and_Fun\" >3. Engagement and Fun<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/godreamcast.com\/blog\/solution\/webinars\/the-definitive-guide-to-webinar-for-marketing\/#Host_Your_Webinar_Today_With_A_Dedicated_Live_Streaming_Partner\" >Host Your Webinar Today With A Dedicated Live Streaming Partner<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Webinar\"><\/span>What is a Webinar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As mentioned above, webinars are essentially seminars over the web and most webinars you\u2019ll find on the <\/span><a href=\"https:\/\/godreamcast.com\/webinar-services-uae\" target=\"_blank\" rel=\"noopener noreferrer\">online webinar platforms<\/a> <span style=\"font-weight: 400;\">follow the pattern of a seminar.<\/span><\/p>\n<p>In fact, you can consider webinars to be the next step in the evolution of seminars. Whereas seminars had a lot of limitations, webinars allow people from all over the world to join, which increases reach and reduces costs for the webinar presenter. <span style=\"font-size: inherit;\">An on-demand webinar or a live webinar usually will have a presentation and a guest who talks about and discusses a predetermined topic. Webinars also often include presentations that are used to make the content easier to understand for the audiences. In the case of a live video webinar, the audience is given a chance to ask questions and discuss matters with the host and the guest for a short session after the presentation is over. <\/span><span style=\"font-weight: 400;\">Webinars are used in a variety of industries for a wide range of purposes. One of the major objectives of webinars is to establish a brand as a thought leader in their specific niche or industry.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Webinars_For_Marketing\"><\/span>Webinars For Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the major uses of webinars is found in the world of marketing. Considering the cost of webinar services, most businesses find webinars to be a very cost-effective and reliable way of generating leads for their business.<\/p>\n<p>A webinar allows a business to reach a wide range of people and webinar technology providers usually allow the host of the webinar to collect some necessary information from the audience before the start of the webinar.<\/p>\n<p><span style=\"font-weight: 400;\">This effectively makes webinars an excellent tool to collect data regarding potential leads for your business. By providing the audience with relevant and well-thought-out content, the value exchange makes sense for the viewer and the brand.<\/span><\/p>\n<p>With <a href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/ultimate-guide-to-social-media-live-streaming-in-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media live streaming<\/a> picking up speed as being one of the most engaging ways of communicating with your online audiences, it only makes sense that webinars will continue to grow and prove to be an excellent and cost-effective method of lead generation.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Types_of_Webinar_Used_For_Marketing\"><\/span>Types of Webinar Used For Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Webinar vendors<span style=\"font-weight: 400;\"> provide tools to create a variety of webinars, and it is common to find webinars of all types being presented. Let\u2019s take a look at some of the most popular types of webinars.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Expert_Knowledge_Sharing\"><\/span>1. Expert Knowledge Sharing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><b><span style=\"font-weight: 400;\">One of the most typical types of webinars is educational webinars, where an expert on the topic is often invited to provide insights and advice that the audience can benefit from. <\/span><\/b>The number of guests on the webinar can vary and some webinars even have groups of experts that provide advice on different aspects of the topic. Webcast vendors have ensured that their platforms are compatible with having multiple guests on the same webinar.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Product_Demonstrations\"><\/span>2. Product Demonstrations<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Webinars are also a great way of promoting any product or service of businesses of all types. They are effective when it comes to sharing new features or even provide a demonstration of your best-selling product. As most consumers are visual-oriented, it makes more sense for them to make purchasing decisions based on a visual demonstration. When it comes to a live video webinar, the audience can ask further questions about the product which can help in providing more clarity about the best features of the product to the consumers.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Lead_Nurturing_Webinars\"><\/span>3. Lead Nurturing Webinars<b><br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><b><span style=\"font-weight: 400;\">These webinars are designed to move the current prospects for any business further down the sales funnel. These webinars are often educational webinars that are used to establish the brand as a thought leader. <\/span><span style=\"font-weight: 400;\">It is not sufficient to think of these webinars as sales pitches. Instead, they should be thought of as case studies, live workshops, and thought leadership discussions that actually provide enough value to the consumer to make them want to buy the product or service offered.\u00a0<\/span><\/b><\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Upkeep_Webinar\"><\/span>4. Upkeep Webinar<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><b><span style=\"font-weight: 400;\">While webinars are one of the best ways to get leads for your business, not all webinars are about getting leads. Some webinars can be used for other aspects of the business, such as customer onboarding and providing new ways of using their current products or services. <\/span><span style=\"font-weight: 400;\">Upkeep webinars are really meant to keep the customers of a business up to date with the latest developments of your business and products.<\/span><\/b><\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Webinar_Series\"><\/span>5. Webinar Series<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><b><span style=\"font-weight: 400;\">A webinar series, as the name implies, is a series of webinars that usually follow a common theme or topic. A webinar series is a great way of building your audiences online as a lot of people can get hooked to catch up with the latest episode in the series. <\/span><span style=\"font-weight: 400;\">Webinar series, if done right, can be used to build a massive online audience and keep them hooked to your business, brand, or product.<\/span><\/b><\/p>\n<h4><span class=\"ez-toc-section\" id=\"6_Internal_Webinar\"><\/span>6. Internal Webinar<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><b><span style=\"font-weight: 400;\">Other than sales and marketing, webinars can also be used for internal purposes in a business. For example, webinars provide a great way to cover organization-wide meetings or events. They help in creating a better environment of communication and collaboration in most organizations.<\/span><\/b><\/p>\n<h4><span class=\"ez-toc-section\" id=\"7_Automated_Webinar\"><\/span>7. Automated Webinar<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Lastly, automated webinars are webinars that are automated. The content of these webinars is pre-recorded, and the webinar is usually <\/span><a href=\"https:\/\/godreamcast.com\/on-demand-streaming-uae\" target=\"_blank\" rel=\"noopener noreferrer\">on-demand streaming<\/a><span style=\"font-weight: 400;\">. These webinars are well-suited for presenting evergreen presentations that don\u2019t need to be updated. <\/span><b><span style=\"font-weight: 400;\">While they are more convenient for both the host and the streamer, they also lack a few features that make webinars unique such as the engagement between the streamer and the audience.<\/span><\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Live_Streams_vs_Webinar\"><\/span>Live Streams vs Webinar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we have a fair idea of the different types of webinars that are most commonly streamed let\u2019s understand the difference between a live stream and a webinar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is common to think of live streaming video and webinars as the same thing since both of them often use live video as the underlying technology. However, there are a few differences between live streams and webinars that are important to understand.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1748 size-full\" title=\"Webinars-vs-live-stream\" src=\"http:\/\/www.dreamcast.ae\/blog\/wp-content\/uploads\/2020\/03\/Webinars-vs-live-stream.png\" alt=\"Webinars-vs-live-stream\" width=\"999\" height=\"400\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In a live stream, the quality of the video is given importance over everything else. In contrast, webinars are more about providing well-thought-out and researched content alongside the live video too. The quality of video in live streams is usually better when compared to the quality of video in webinars. This is because the <\/span><a href=\"https:\/\/www.dreamcast.ae\/blog\/bitrate-in-live-video-streaming\/\" target=\"_blank\" rel=\"noopener noreferrer\">bitrate in live video streaming<\/a><span style=\"font-weight: 400;\"> platforms is generally higher than most webinar platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On a broad level, live streaming is all about engagement while webinars are all about sharing verified information in a live manner to an online audience that can be spread across the globe.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Features_Of_The_Webinar\"><\/span>Features Of The Webinar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1753\" style=\"float: right;\" title=\"Features Of The Webinar\" src=\"http:\/\/www.dreamcast.ae\/blog\/wp-content\/uploads\/2020\/03\/webinar.jpg\" alt=\"Features Of The Webinar\" width=\"217\" height=\"150\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, before we jump into the how of hosting a webinar on <\/span>online webinar platforms<span style=\"font-weight: 400;\">, let\u2019s take a look into some of the most important features for a successful webinar. While this list is a fairly basic one, we believe these three foundations are essential for any webinar to be effective and impressive at the same time!<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Personal_Touch\"><\/span>1. Personal Touch<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><b><span style=\"font-weight: 400;\">Just like in seminars, it is important for the audience to feel an actual connection with the presenter in order to really care about the content. You can use the <\/span><\/b>best online webinar service<b><span style=\"font-weight: 400;\"> but if your presentation lacks a personal touch, your webinar content will fall short of its mark. <\/span><span style=\"font-weight: 400;\">It can be a good idea to have a consistent format for your webinars and use your business branding in all webinars. This creates better recall value in the minds of the viewers. It is also important for the host to connect with the audiences and not seem as if he or she is reading a script.<\/span><\/b><\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Necessary_Integrations\"><\/span>2. Necessary Integrations<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Webinar technology providers<b><span style=\"font-weight: 400;\"> usually allow you to integrate tools that help in creating a more seamless experience for the viewer. Some of the necessary add-ons for a successful webinar include email and social media integration and analytics tools.<\/span><\/b><\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Engagement_and_Fun\"><\/span>3. Engagement and Fun<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><b><span style=\"font-weight: 400;\">A webinar is a great way to interact with your online audiences and when you do have their attention, it is important to ensure they stay engaged in order to ensure the webinar is effective.\u00a0<\/span><\/b><span style=\"font-weight: 400;\">Some tools to make webinars engaging include live polls and surveys, screen shares, and interactive whiteboards.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Host_Your_Webinar_Today_With_A_Dedicated_Live_Streaming_Partner\"><\/span>Host Your Webinar Today With A Dedicated Live Streaming Partner<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hosting a webinar is an excellent way of generating leads and raising brand awareness for the business. However, there are a lot of different aspects that you need to take care of when it comes to hosting a webinar that is effective and engaging both.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most brands and businesses use a dedicated live streaming platform that can provide excellent support while ensuring a low <\/span>cost of webinar services<span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dreamcast can <\/span><a href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/guide-to-webinars\/\" target=\"_blank\" rel=\"noopener noreferrer\">guide webinar live video streaming<\/a><span style=\"font-weight: 400;\"> technology and services to create the most effective webinars for your brand and business.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The word, \u201cwebinar\u201d consists of two separate words &#8211; web and seminar. It is pretty easy to understand the concept, which is a seminar that is hosted over the web. A webinar can be either a live video webinar where live video is streamed to the audience which creates a more immersive and engaging experience<\/p>\n","protected":false},"author":20,"featured_media":8888,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-1738","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-webinars"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Definitive Guide To Webinar For Marketing - Dreamcast<\/title>\n<meta name=\"description\" content=\"Webinars are used around the world which allows businesses to reach millions. 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