{"id":2559,"date":"2021-04-06T05:36:06","date_gmt":"2021-04-06T05:36:06","guid":{"rendered":"https:\/\/godreamcast.com\/blog\/?p=336"},"modified":"2023-09-14T18:30:27","modified_gmt":"2023-09-14T13:00:27","slug":"what-is-attendee-persona","status":"publish","type":"post","link":"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/what-is-attendee-persona\/","title":{"rendered":"What is Attendee Persona? Why is it Crucial for Your Event?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\r\n<p>Want to know what exactly your event&#8217;s attendee is looking for? What are their thoughts, aspirations, and ambitions? If you are looking for answers to these questions, then look no further. We have answers to all your questions.<\/p>\r\n\r\n\r\n\r\n<p>We often focus on mapping our attendee&#8217;s journey. But we miss the opportunity to understand them. What does the attendee want? What motivated them to join your event? or What they are expecting from the event? Keep in mind that not everyone attends the event for learning. Some people look out for networking while others for knowledge about their industry. This can be very helpful in hosting a virtual or <a href=\"https:\/\/godreamcast.com\/hybrid-event-platform-uae\">hybrid event<\/a>. So, how to understand your attendee? The answer is creating an &#8220;Attendee Persona&#8221;. But before moving ahead, let&#8217;s first understand what it is?<\/p>\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/what-is-attendee-persona\/#What_is_Attendee_Persona\" >What is Attendee Persona?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/what-is-attendee-persona\/#How_to_create_an_Attendee_Persona\" >How to create an Attendee Persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/what-is-attendee-persona\/#Getting_more_information\" >Getting more information<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/what-is-attendee-persona\/#1_The_Registration_Forms\" >1. The Registration Forms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/what-is-attendee-persona\/#2_Polling\" >2. Polling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/what-is-attendee-persona\/#3_Surveys\" >3. Surveys<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/what-is-attendee-persona\/#4_Reviewing_Your_Competition\" >4. Reviewing Your Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/what-is-attendee-persona\/#5_Previous_Types_of_Research\" >5. Previous Types of Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/what-is-attendee-persona\/#6_Introspect\" >6. Introspect<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/what-is-attendee-persona\/#Example_of_an_Attendee_Persona\" >Example of an Attendee Persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/what-is-attendee-persona\/#Importance_of_creating_Attendee_Persona\" >Importance of creating Attendee Persona<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/what-is-attendee-persona\/#1_Personalize_the_Experience\" >1. Personalize the Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/what-is-attendee-persona\/#2_Continue_Engagement\" >2. Continue Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/what-is-attendee-persona\/#3_Effective_Marketing\" >3. Effective Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/what-is-attendee-persona\/#4_Improved_Experience\" >4. Improved Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/what-is-attendee-persona\/#5_Varied_Messages\" >5. Varied Messages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/what-is-attendee-persona\/#6_What_your_Attendee_Thinks\" >6. What your Attendee Thinks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/what-is-attendee-persona\/#Using_Attendee_Persona\" >Using Attendee Persona<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/what-is-attendee-persona\/#1_Giving_Suggestions\" >1. Giving Suggestions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/what-is-attendee-persona\/#2_Email_Marketing\" >2. Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/what-is-attendee-persona\/#3_Personalizing_your_Event\" >3. Personalizing your Event<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"what-is-attendee-persona\"><span class=\"ez-toc-section\" id=\"What_is_Attendee_Persona\"><\/span>What is Attendee Persona<strong>?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n<p>Attendee Persona is a process of characterizing the <a href=\"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/virtual-event-engagement-strategies\/\">attendees of your event<\/a>. This characterization is usually based on their likes and dislikes, goals and aspirations. In other words, it is a virtual profile of an individual based upon their behaviour, needs and wants.<\/p>\r\n\r\n\r\n\r\n<p>Creating an Attendee Persona helps you understand their needs and wants. Also, you can understand different type of people, which helps in diversifying your message. It means you can tailor your messages to suit the needs of individuals. Hence, making your messages more efficient and effective. Along with that, you will be able to identify your target audience.<\/p>\r\n\r\n\r\n\r\n<p>Also, an attendee persona can help you to get relevant speakers, sponsors, and exhibitors in your virtual event or Hybrid event.<\/p>\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"how-to-create-an-attendee-persona\"><span class=\"ez-toc-section\" id=\"How_to_create_an_Attendee_Persona\"><\/span>How to create an Attendee Persona<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n<p>Now that you understand what the attendee persona is, your next question would be how to create one. For this, you need some information about your attendee. This information can be as simple as Gender, Age and hobbies. Or can be information about their professions like job title and industry. This information can be easily accessed by asking these questions in the registration form. You can also ask questions like their reasons or motivations for joining the event. Or their expectations from the event.<\/p>\r\n\r\n\r\n\r\n<p>You can group the attendee by age group, location, same industry or job title. Or you can club them based on their responses like similar interests, reasons, and expectations for joining the event. It is easy to collect this information, if you are organising a <a href=\"https:\/\/godreamcast.com\/virtual-event-platform-uae\">virtual event<\/a> or an hybrid event.<\/p>\r\n<div class=\"blogCtaDesign\">\r\n                        \r\n                        <div class=\"leftPanel\">\r\n                            <div class=\"article-heading\">\r\n                                In-Person, Hybrid, Virtual\r\n                            <\/div>\r\n                            <p>\r\n                                Create an <strong> Extraordinary Event Experience <\/strong> <br> Across All Event Formats\r\n                            <\/p>\r\n                            <div class=\"bookdemoMain\">\r\n                                <a href=\"https:\/\/godreamcast.com\/demo?utm_source=google&utm_medium=blog&utm_campaign=shortcode_dc_global\" class=\"bookdemoButton\">Free Demo<\/a>\r\n                                <a href=\"https:\/\/godreamcast.com\/blog\/\" class=\"bookdemoButton\"> More Articles<\/a>\r\n                            <\/div>\r\n                        <\/div>\r\n                        <div class=\"RightPanel\">\r\n                            <img decoding=\"async\" src=\"https:\/\/godreamcast.com\/blog\/wp-content\/themes\/Dreamcastblog\/images\/In-Person_Global.png\"  alt=\"In-Person\" class=\"img-fluid\">\r\n                        <\/div>\r\n                    <\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"getting-more-information\"><span class=\"ez-toc-section\" id=\"Getting_more_information\"><\/span>Getting more information<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n<p>You may stumble across the challenge of how to collect more information. As the information is the key to building the attendee persona. And more information means a more accurate and effective persona. For this, you can use these practices &#8211;<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"1-the-registration-forms\"><span class=\"ez-toc-section\" id=\"1_The_Registration_Forms\"><\/span>1. The Registration Forms<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>The primary method to collect information about your visitor is using the registration form. It provides you with regular details like gender, age, location, and more. But also provides details like motivations and expectations with the virtual event, virtual conference, <a href=\"https:\/\/godreamcast.com\/virtual-trade-shows-uae\">virtual trade show<\/a>, and virtual fair.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"2-polling\"><span class=\"ez-toc-section\" id=\"2_Polling\"><\/span>2. Polling<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">\r\n<p><iframe loading=\"lazy\" title=\"#DreamcastFeatures: Live Poll\" width=\"770\" height=\"578\" src=\"https:\/\/www.youtube.com\/embed\/ssOGN3glnak?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\r\n<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>The polls help us to understand what the visitor thinks about the particular topic. It also helps in determining their thought process. Along with you can have an idea of how to group the visitors. This is quite helpful especially for <a href=\"https:\/\/godreamcast.com\/virtual-conference-platform-uae\">virtual conferences<\/a> and virtual career\/job fairs.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"3-surveys\"><span class=\"ez-toc-section\" id=\"3_Surveys\"><\/span>3. Surveys<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>For more information, you can conduct surveys. You can design surveys, especially for your event. A more customized survey means more rich information. For example, you can ask about their past experiences. What they liked or disliked about it? What are they expecting from your event? It will help you to make the required improvements.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"4-reviewing-your-competition\"><span class=\"ez-toc-section\" id=\"4_Reviewing_Your_Competition\"><\/span>4. Reviewing Your Competition<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>One of the most highly recommended practices is to review your competition. It makes you conscious of your surroundings. It answers questions like What your competition is offering? How is it different from your event? Who is attracting more visitors? And so on. Also, you can see what techniques your competitors are using in their virtual or Hybrid event.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"5-previous-types-of-research\"><span class=\"ez-toc-section\" id=\"5_Previous_Types_of_Research\"><\/span>5. Previous Types of Research<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>Apart from your own research, you may find research done by others. Along with your own research data, you can refer to these research data and analyze them. This might help you to enhance your research. And might give you a new perspective on a particular topic. For example, what are the trending features of a virtual event platform\/hybrid event platform.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"6-introspect\"><span class=\"ez-toc-section\" id=\"6_Introspect\"><\/span>6. Introspect<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>Along with researching and analyzing, you need to introspect about your event. Ask yourself questions like How is your event beneficial to your visitor? How is your event better than that of your competitors? It will help you understand your visitor&#8217;s thinking process.\u00a0 And you will be able to answer all their queries.<\/p>\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"example-of-an-attendee-persona\"><span class=\"ez-toc-section\" id=\"Example_of_an_Attendee_Persona\"><\/span>Example of an Attendee Persona<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n<p>Here is an example of a list of your attendee&#8217;s characteristics. It will make it easy for you to prepare an Attendee Persona.<\/p>\r\n\r\n\r\n\r\n<p>1. Age<\/p>\r\n\r\n\r\n\r\n<p>2. Gender<\/p>\r\n\r\n\r\n\r\n<p>3. Location<\/p>\r\n\r\n\r\n\r\n<p>4. Job title<\/p>\r\n\r\n\r\n\r\n<p>5. Industry<\/p>\r\n\r\n\r\n\r\n<p>6. Reasons for joining the event<\/p>\r\n\r\n\r\n\r\n<p>7. Expectations from the event<\/p>\r\n\r\n\r\n\r\n<p>8. Social media they use<\/p>\r\n\r\n\r\n\r\n<p>9. What they want to learn at your event<\/p>\r\n\r\n\r\n\r\n<p>so on.<\/p>\r\n<div class=\"blogCtaDesign\">\r\n                        \r\n                        <div class=\"leftPanel\">\r\n                            <div class=\"article-heading\">\r\n                                In-Person, Hybrid, Virtual\r\n                            <\/div>\r\n                            <p>\r\n                                Create an <strong> Extraordinary Event Experience <\/strong> <br> Across All Event Formats\r\n                            <\/p>\r\n                            <div class=\"bookdemoMain\">\r\n                                <a href=\"https:\/\/godreamcast.com\/demo?utm_source=google&utm_medium=blog&utm_campaign=shortcode_dc_global\" class=\"bookdemoButton\">Free Demo<\/a>\r\n                                <a href=\"https:\/\/godreamcast.com\/blog\/\" class=\"bookdemoButton\"> More Articles<\/a>\r\n                            <\/div>\r\n                        <\/div>\r\n                        <div class=\"RightPanel\">\r\n                            <img decoding=\"async\" src=\"https:\/\/godreamcast.com\/blog\/wp-content\/themes\/Dreamcastblog\/images\/In-Person_Global.png\"  alt=\"In-Person\" class=\"img-fluid\">\r\n                        <\/div>\r\n                    <\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"importance-of-creating-attendee-persona\"><span class=\"ez-toc-section\" id=\"Importance_of_creating_Attendee_Persona\"><\/span>Importance of creating Attendee Persona<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">\r\n<p><iframe loading=\"lazy\" title=\"Dreamcast Virtual Event Platform Features 2.0 (Must Have Event Features)\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/no7drojHRlg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\r\n<\/div>\r\n<\/figure>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"1-personalize-the-experience\"><span class=\"ez-toc-section\" id=\"1_Personalize_the_Experience\"><\/span>1. Personalize the Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>If you customize your event for an individual, the attendee will get a more personalized experience. It will make them feel comfortable in the event. Also, they will get a positive message that you care about them. And will build confidence in them that they will get what they are seeking. Hence, it will keep them engaged. For this, you can take help of virtual\/Hybrid event platforms or virtual event software. Also, you can reach a virtual event company or agency which is quite experienced and trusted in providing such solutions or services.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"2-continue-engagement\"><span class=\"ez-toc-section\" id=\"2_Continue_Engagement\"><\/span>2. Continue Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>If the attendee is getting the desired information, chances are high that they will return. In other words, the continuity of <a href=\"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/tips-to-engage-attendees-at-virtual-events\/\">engagement<\/a> directly depends upon the visitor&#8217;s satisfaction. To achieve this, you need to identify what they are looking for. <br \/>This could be Networking or learning opportunity.\u00a0 <br \/>You can use various tools and techniques to engage your attendees. These are gamification, networking, live chats, AR photobooth, One-on-one or group meetings and so on. The goal here is to provide attendees with an immersive experience.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"3-effective-marketing\"><span class=\"ez-toc-section\" id=\"3_Effective_Marketing\"><\/span>3. Effective Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>If you are well aware of the visitor&#8217;s needs and wants, you can target them effectively. You will be able to tailor the message that will grab your visitor&#8217;s attention. Hence making your message efficient.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"4-improved-experience\"><span class=\"ez-toc-section\" id=\"4_Improved_Experience\"><\/span>4. Improved Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>To make your visitor feel valued, they must relate to the event. To make this possible, you need to curate the interface according to their personal needs. \u00a0This is beneficial especially if you are hosting a virtual conference, virtual trade shows, virtual fest, virtual career or job fairs or even corporate events like <a href=\"https:\/\/godreamcast.com\/virtual-agm-platform-uae\">virtual AGM<\/a> (Annual General meeting) and virtual Town Hall, etc.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"5-varied-messages\"><span class=\"ez-toc-section\" id=\"5_Varied_Messages\"><\/span>5. Varied Messages<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>Now categorizing your visitors helps you to create a message catering to different individuals. It means various messages for various people. Also, you will be able to identify your target audience. It makes your message more relatable.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"6-what-your-attendee-thinks\"><span class=\"ez-toc-section\" id=\"6_What_your_Attendee_Thinks\"><\/span>6. What your Attendee Thinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>Your attendee&#8217;s reason to visit your event plays a crucial role in understanding their thought process. And what they are expecting from the event and helps you to deliver the solutions to them.<\/p>\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"using-attendee-persona\"><span class=\"ez-toc-section\" id=\"Using_Attendee_Persona\"><\/span>Using Attendee Persona<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n<p>Now that you have created an attendee persona, it&#8217;s time to deploy this information at work. Let&#8217;s look at how to use it effectively so that next time you get more visitors.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"1-giving-suggestions\"><span class=\"ez-toc-section\" id=\"1_Giving_Suggestions\"><\/span>1. Giving Suggestions<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>Since you can characterize your visitor based on a matching persona, you can provide them with suggestions. These suggestions can be about the sessions in your event, which might be your visitor&#8217;s interest. Or can about meeting with people from the industry your visitor works in. For example, you have a session on &#8216;how to start investing your money&#8217;, then you can suggest it to those who want to learn about investment.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"2-email-marketing\"><span class=\"ez-toc-section\" id=\"2_Email_Marketing\"><\/span>2. Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>You can use your attendee persona for email marketing also. You can send emails to your visitor, which are in-line with their interest. Not only can you get your visitor from past events to the next event but also new visitors. Now taking the above example, you can email the details of that session to people with similar interests. Also, it can be an effective strategy for <a href=\"https:\/\/godreamcast.com\/blog\/solution\/virtual-event\/why-do-i-need-a-virtual-product-launch-event\/\">virtual product launches<\/a>, virtual tours, virtual job\/career fairs.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"3-personalizing-your-event\"><span class=\"ez-toc-section\" id=\"3_Personalizing_your_Event\"><\/span>3. Personalizing your Event<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>If lots of your visitors have similar interests or they fall in the same attendee persona, then you can customize your event accordingly. For example, many of your visitors are interested in Stock Trading so you can have a session about this subject.<\/p>\r\n\r\n\r\n\r\n<p>Attendee Persona has lots of advantages. And today you have seen some of them. It gives you a boost that will significantly impact your events and visitors. I hope that you are ready to create your own attendee persona.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center\"><em>If you are looking for comprehensive solutions for your virtual hybrid events, Dreamcast offers endless possibilities. Enquire now!<\/em><\/p>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Want to know what exactly your event&#8217;s attendee is looking for? What are their thoughts, aspirations, and ambitions? If you are looking for answers to these questions, then look no further. We have answers to all your questions. We often focus on mapping our attendee&#8217;s journey. But we miss the opportunity to understand them. What<\/p>\n","protected":false},"author":20,"featured_media":9297,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-2559","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-event"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Attendee Persona? Why is it Crucial for Your Event?<\/title>\n<meta name=\"description\" content=\"What is Attendee Persona? 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