{"id":810,"date":"2019-05-14T10:21:09","date_gmt":"2019-05-14T10:21:09","guid":{"rendered":"https:\/\/godreamcast.com\/blog\/?p=336"},"modified":"2023-10-06T18:28:26","modified_gmt":"2023-10-06T12:58:26","slug":"strong-social-media-presence-for-organizations","status":"publish","type":"post","link":"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/strong-social-media-presence-for-organizations\/","title":{"rendered":"Why Organizations Need A Strong Social Media Presence"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\r\n<p>Social media has been instrumental in shaping the way we communicate in today\u2019s digital age. Due to the massive development of technology, deep internet penetration, and better mobile accessibility for all, social media has become an integral part of everyone\u2019s life.<\/p>\r\n\r\n\r\n\r\n<p>The communication dynamics for businesses and organizations have also been affected by social media and communicating with a massive targeted audience has never been easier before.<\/p>\r\n\r\n\r\n\r\n<p>With features like live video streaming and live streaming taking off in recent years on most social media platforms, a lot of new opportunities have also opened up for brands and organizations to take their social media presence to the next level.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-814\" title=\"Social Media Presence\" src=\"https:\/\/godreamcast.com\/blog\/wp-content\/uploads\/2019\/05\/Social-Media-For-Brands.jpg\" alt=\"Social Media For Brands\" width=\"980\" height=\"544\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p>In this blog, we take a look at #4 reasons why your organization needs a strong social media presence.<\/p>\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/strong-social-media-presence-for-organizations\/#4_Reasons_Organizations_Need_Strong_Social_Presence\" >4 Reasons Organizations Need Strong Social Presence<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/strong-social-media-presence-for-organizations\/#Marketing_Research\" >Marketing Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/strong-social-media-presence-for-organizations\/#Communication\" >Communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/strong-social-media-presence-for-organizations\/#Promotions_and_Discounts\" >Promotions and Discounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/strong-social-media-presence-for-organizations\/#Brand_Awareness\" >Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/strong-social-media-presence-for-organizations\/#Dreamcast_%E2%80%93_Truly_Engaging_Communication\" >Dreamcast &#8211; Truly Engaging Communication<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"4-reasons-organizations-need-strong-social-presence\"><span class=\"ez-toc-section\" id=\"4_Reasons_Organizations_Need_Strong_Social_Presence\"><\/span>4 Reasons Organizations Need Strong Social Presence<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<h3 class=\"wp-block-heading\" id=\"marketing-research\"><span class=\"ez-toc-section\" id=\"Marketing_Research\"><\/span>Marketing Research<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>A brand with a strong social media presence can utilize that presence to conduct thorough marketing research. By connecting directly to their consumers, organizations get access to a lot of data that can help them in marketing research for their products or services.<\/p>\r\n\r\n\r\n\r\n<p>By figuring out exactly what makes their customers tick, organizations can create more optimized marketing initiatives which convert better and are more effective.<\/p>\r\n\r\n\r\n\r\n<p><strong>Recommended:<\/strong> <a href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/overview-live-streaming-benefitting-brands\/\">How Live Streaming Is Benefiting Brands<\/a><\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"communication\"><span class=\"ez-toc-section\" id=\"Communication\"><\/span>Communication<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>Communication is one of the major reasons why anyone uses social media at all, and it\u2019s not any different for organizations. For brands, there are two major forms of communication on social media. One of them is direct communication between the company and the consumer. For this, creating a community on social media channels is essential.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-813\" src=\"https:\/\/godreamcast.com\/blog\/wp-content\/uploads\/2019\/05\/Community-1024x576.png\" alt=\"Communications\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p>Social media streaming has allowed brands to reach their audiences through live video too, which has been proven to be the most effective medium of communication on social media.<\/p>\r\n\r\n\r\n\r\n<p>Another form of social media communication is user-generated content. The value of user-generated content in marketing is immense and a brand with a strong social media presence can easily capitalize UGC and make it a part of their broader marketing agenda.<\/p>\r\n\r\n\r\n\r\n<p><strong>Recommended:<\/strong> <a href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/two-quick-strategies-adopt-business-webcast\/\">Two Quick Strategies To Adopt Before Your Business Webcast<\/a><\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"promotions-and-discounts\"><span class=\"ez-toc-section\" id=\"Promotions_and_Discounts\"><\/span>Promotions and Discounts<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>Social media is one of the best places for creating effecting promotions and increasing sales by offering discounts. As social media allows an organization direct access to a large target audience, promotions and discounts reach the intended target group which leads to better results overall.<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/godreamcast.com\/live-streaming-services-uae\">Live webcasting<\/a> can also be used by brands and organizations to create promotions which are more engaging and utilizing the FOMO (Fear of Missing Out) effect.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"brand-awareness\"><span class=\"ez-toc-section\" id=\"Brand_Awareness\"><\/span>Brand Awareness<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>For an organization or brand, social media serves as a platform to showcase their brand and what they truly stand for. An organization with a strong social media presence can raise brand awareness using targeted activities and connect with their consumers in a more direct manner through many mediums like text, images, and also videos.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-750\" src=\"https:\/\/godreamcast.com\/blog\/wp-content\/uploads\/2019\/04\/Benefits-of-FB-Streaming.png\" alt=\"Benefits of FB Streaming\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p>Live video streaming has picked up speed in recent years and has proven to raise engagement significantly. Organization and brands that understand the power of live webcasting and social media streaming usually end up cultivating a strong social media presence.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"dreamcast-truly-engaging-communication\"><span class=\"ez-toc-section\" id=\"Dreamcast_%E2%80%93_Truly_Engaging_Communication\"><\/span>Dreamcast &#8211; Truly Engaging Communication<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n<p>Live streaming is crucial for any modern social media strategy. As a live streaming solution, Dreamcast understands the power and importance of social media presence and the role that live video plays in it.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center\"><div class=\"blogCtaDesign\">\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"leftPanel\">\r\n\t\t\t\t\t\t\t<div class=\"article-heading\">\r\n\t\t\t\t\t\t\t\tHost an Engaging LIVE Stream\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\tConnect with the Industry's <strong>Most Experienced<\/strong>  <br> Live Streaming Service Providers.\r\n\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t<div class=\"bookdemoMain\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/godreamcast.com\/demo?utm_source=google&utm_medium=blog&utm_campaign=shortcode_dc_global\" class=\"bookdemoButton\">Enquire Now<\/a>\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/godreamcast.com\/blog\/\" class=\"bookdemoButton\"> More Articles<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"RightPanel\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/godreamcast.com\/blog\/wp-content\/themes\/Dreamcastblog\/images\/Live-Streaming.png\" alt=\"Host an Engaging\" class=\"img-fluid\">\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Social media has been instrumental in shaping the way we communicate in today\u2019s digital age. Due to the massive development of technology, deep internet penetration, and better mobile accessibility for all, social media has become an integral part of everyone\u2019s life. The communication dynamics for businesses and organizations have also been affected by social media<\/p>\n","protected":false},"author":21,"featured_media":9105,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":{"0":"post-810","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-live-streaming-and-webcasting"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Your Organization Need A Strong Social Media Presence<\/title>\n<meta name=\"description\" content=\"The communication dynamics for organizations have got affected by social media. Here are #4 reasons why organizations need a strong social media presence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/strong-social-media-presence-for-organizations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Your Organization Need A Strong Social Media Presence\" \/>\n<meta property=\"og:description\" content=\"The communication dynamics for organizations have got affected by social media. Here are #4 reasons why organizations need a strong social media presence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/strong-social-media-presence-for-organizations\/\" \/>\n<meta property=\"og:site_name\" content=\"Dreamcast Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/godreamcast\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-14T10:21:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T12:58:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/godreamcast.com\/blog\/wp-content\/uploads\/2019\/05\/Why-Organizations.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gautam Seth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@godreamcast\" \/>\n<meta name=\"twitter:site\" content=\"@godreamcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gautam Seth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/strong-social-media-presence-for-organizations\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/strong-social-media-presence-for-organizations\/\"},\"author\":{\"name\":\"Gautam Seth\",\"@id\":\"https:\/\/godreamcast.com\/blog\/#\/schema\/person\/6db614e3e898081e62e1254f3ecef4b8\"},\"headline\":\"Why Organizations Need A Strong Social Media Presence\",\"datePublished\":\"2019-05-14T10:21:09+00:00\",\"dateModified\":\"2023-10-06T12:58:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/strong-social-media-presence-for-organizations\/\"},\"wordCount\":570,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/godreamcast.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/strong-social-media-presence-for-organizations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/godreamcast.com\/blog\/wp-content\/uploads\/2019\/05\/Why-Organizations.png\",\"articleSection\":[\"Live Streaming &amp; Webcasting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/strong-social-media-presence-for-organizations\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/strong-social-media-presence-for-organizations\/\",\"url\":\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/strong-social-media-presence-for-organizations\/\",\"name\":\"Why Your Organization Need A Strong Social Media Presence\",\"isPartOf\":{\"@id\":\"https:\/\/godreamcast.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/strong-social-media-presence-for-organizations\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/godreamcast.com\/blog\/solution\/live-streaming-and-webcasting\/strong-social-media-presence-for-organizations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/godreamcast.com\/blog\/wp-content\/uploads\/2019\/05\/Why-Organizations.png\",\"datePublished\":\"2019-05-14T10:21:09+00:00\",\"dateModified\":\"2023-10-06T12:58:26+00:00\",\"description\":\"The communication dynamics for organizations have got affected by social media. 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