About Startup Mahakumbh 2025
Startup Mahakumbh 2025, India's largest startup confluence, took place from April 3-5, 2025, in New Delhi, bringing together investors, entrepreneurs, and innovators for a groundbreaking three-day event. Dreamcast was selected as the end-to-end technology partner, delivering an integrated digital experience platform that connected startups with investors and facilitated nearly 16,000 B2B meetings. This case study examines how Dreamcast's comprehensive technology stack supported over 100,000+ registered attendees and a total footfall exceeding 230,000, creating significant value for all stakeholders involved.
The Vision for Startup Mahakumbh 2025
Startup Mahakumbh 2025 represented a pivotal moment for India's growing startup ecosystem. As the nation's largest startup conference, it aimed to create an unprecedented platform for connection, collaboration, and growth. The event sought to showcase India's innovation potential while fostering meaningful relationships between entrepreneurs, investors, and industry leaders.
Recognizing the scale and significance of this undertaking, organizers needed an event-tech partner capable of delivering a comprehensive digital infrastructure that could support the massive number of participants while facilitating meaningful interactions. Dreamcast was selected for its proven expertise in creating immersive event technology solutions tailored to complex requirements.
The Challenge
Startup Mahakumbh 2025 presented several significant challenges:
The sheer scale of the event was immense, with over 100,000+ registered attendees and a total exhibition footfall exceeding 230,000 across multiple venues. Coordinating this volume of participants demanded an exceptionally robust technology infrastructure.
This required more than just an attendance tracking system. It necessitated sophisticated interactive platforms to facilitate valuable connections between startups and investors. Managing more than 50 unique registration categories required a flexible yet intuitive system that could accommodate varying participant types while delivering a consistent user experience across all touchpoints.
Dreamcast's Technology Solution
Dreamcast developed and deployed an end-to-end technology ecosystem specifically engineered to address these challenges, serving as the complete digital backbone for the event. Their solution encompassed:
Multi-Category Online Registration System
Dreamcast created a customized registration platform capable of handling more than 50 unique attendee categories with role-based logic and backend filtering. The system featured smart UX design for fast participant onboarding, seamless integration with accommodation booking, and session interest capture functionality. Upon completion, registrants received real-time confirmation with an M-Badge delivered to their phones..
Self Check-In
To manage the massive crowd efficiently, Dreamcast deployed self-service kiosks throughout the venue to enable self-check-in. This was complemented by assisted check-in stations for special categories staffed by trained Dreamcast volunteers. These systems were designed to ensure minimal wait times during peak hours, providing tech-enabled efficiency at every attendee touchpoint from arrival through the entire event experience.
Registration Desks
The physical infrastructure was equally important in Dreamcast's comprehensive approach. The implementation included category-specific registration counters and sophisticated queue management systems. Fast-track access for VIPs, speakers, and partners ensures premium experiences for high-priority attendees. Additionally, real-time backend support facilitates last-minute additions and changes, maintaining operational flexibility throughout the event.
Badge Zapping
A comprehensive tracking system was established with scanning checkpoints at all entry gates, session halls, swag bag collection areas, and experience zones. This robust system generated valuable insights on session popularity, crowd density and flow patterns, engagement levels per zone, and overall participant behavior. These analytics empowered organizers with actionable insights for both immediate operational adjustments and future event planning.
Mobile Event App
Downloaded by more than 20,000 attendees, the event app served as a central hub for the attendee experience. It featured real-time schedule access and updates alongside venue navigation maps for the complex event space. Personalized agenda planning tools enhanced the individual experience, while live announcements via push notifications kept everyone informed of important updates. The app's smart networking module allowed attendees to browse participant lists, request meetings, and use in-app chat functionality to maximize networking opportunities.
B2B Meeting Platform
At the heart of the event's business value is Dreamcast's B2B meeting platform, which successfully facilitated 16,000 B2B meetings across both physical and virtual environments. The platform employed an interest-matching algorithm and automatically scheduled meetings based on profile compatibility and available time slots.
Implementation and Execution
Dreamcast employed a phased implementation approach to ensure flawless execution. The pre-event phase focused on platform customization, participant onboarding across all 50+ categories. Dreamcast conducted comprehensive training sessions for organizers and exhibitors to maximize platform utilization.
During the event, Dreamcast deployed a dedicated on-site team to monitor system performance, provide real-time support, and implement any necessary adjustments. This team maintained a command center that tracked all technical aspects of the event operation, ensuring immediate resolution of any issues.
Impact
Dreamcast's technology solution delivered exceptional results for Startup Mahakumbh 2025. Dreamcast demonstrated exceptional capability in managing events of remarkable magnitude, successfully handling over 100,000 registered attendees without experiencing operational bottlenecks. The platform supported a total exhibition footfall exceeding 230,000 visitors, maintaining consistent performance throughout the event duration. The system facilitated 15,983 B2B meetings across both physical and virtual platforms, creating substantial business development opportunities for participants. User adoption proved particularly impressive, with more than 20,000 event app downloads and sustained usage throughout the event period, indicating strong attendee reliance on the digital tools provided.
Conclusion
Dreamcast's ability to deliver a cohesive, scalable technology solution that maintained excellence despite the event's complexity demonstrates the power of thoughtful digital infrastructure. The Startup Mahakumbh 2025 event stands as a testament to how smart M-Badge access, self-check-in kiosks, real-time badge zapping, and a dynamic event app with matchmaking capabilities can come together to create seamless experiences and scalable solutions that truly deliver.
