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Ziro Fest 2024: Dreamcast Delivers an Effortless Zero-Queue Ticketing and Cashless Payment Experience

Beyond Expectations: How Dreamcast Empowered SHRM IAC 2023

About Ziro Festival 2024

India’s greatest outdoor music festival, Ziro Fest 2024, took place from 26-29 September 2024, attracting 6,000 to 7,000 attendees per day. Renowned for its vibrant community, live performances, and immersive atmosphere, Ziro Fest required efficient management to deliver a smooth attendee experience. Dreamcast played a critical role by providing advanced ticketing, entry, and cashless payment solutions, ensuring hassle-free entry, heightened security, and seamless operations throughout the event.

Services Provided by Dreamcast

  • Box Office Management
    Dreamcast managed the entire on-spot ticketing process at Ziro Fest with ease. By integrating digital tickets, NFC-enabled cards, and wristbands, we ensured fast, frictionless transactions for attendees. This approach eliminated long queues, reduced waiting times, and streamlined the overall experience from registration to check-in.
  • Check-In Experience
    With a focus on creating a smooth start for everyone, our approach to check-in further enhanced the attendee experience. Utilizing advanced hand held devices to scan and offer access, to facilitate quick and efficient entry, ensuring that all participants could enjoy the festival without delays.
  • Cashless Payment System
    Despite the challenge of limited network connectivity, DC Cashless's system remained operational, providing a smooth and uninterrupted payment process.

Key Metrics and Impact

  • Audience Size
    6,000-7,000 attendees daily experienced seamless access and rapid cashless transactions.
  • Top-Up Stations
    2-3 top-up stations were set up across the venue, allowing attendees to quickly load funds onto their NFC wristbands or cards.
  • Bar and Booth Operations
    Dreamcast supported two large bar setups with real-time sales tracking, optimizing service and efficiency for quicker customer service.

Hardware & Systems Provided

  • NFC Cards/Wristbands
    Enabled secure and cashless payments at all locations.
  • POS Systems
    Installed at top-up stations and bar setups for real-time payment processing.
  • Back-End Analytics
    Our detailed reporting tools provided live insights into sales, inventory, and footfall, aiding real-time decision-making during the event.

Results Achieved

  • Reduced Queue Times
    The streamlined entry and top-up processes reduced wait times by over 40%, significantly improving attendee flow and overall experience.
  • Increased Sales
    Cashless transactions led to a 25% boost in spending as attendees found it easier to top up and make purchases on-site.
  • Real-Time Reporting
    Organizers had access to live data, helping them manage sales, inventory, and crowd flow effectively, ensuring smooth event operations.
  • Transaction Speed
    Over 10,000 transactions processed with an average time of just 5 seconds per transaction.
  • Security
    Zero cash handling discrepancies, with complete traceability of all transactions.

Through Dreamcast’s advanced solutions, Ziro Fest 2024 ran seamlessly, delivering an unforgettable experience for attendees while maximizing operational efficiency for the organizers. The combination of our innovative technology and real-time insights set a new standard for outdoor festival management in India.

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