Marketing

Why Email Marketing For Events Is Essential (And How To Do It Right!)
Brands and businesses do events to raise awareness and keep themselves relevant in the competitive market. But what exactly do they do to raise awareness of their events? The answer...

The Role of AI in Events: 6 Ways It’s Improving Event Experiences
Artificial intelligence, or AI, is a part of our lives nowadays. It is used in various industries, including event management, to improve efficiency and create better experiences. However, AI in...

8 Best AI Tools for Event Planning and Management
Are you feeling overwhelmed, trying to juggle multiple tasks for your event all at once? Guess what? You are not alone; event planning is a kind of complex task that...

How Does Experiential Marketing Benefit Your Events? Campaigns Ideas & More
Hosting a trade show, exhibition, or conference isn't enough if you think it's all you need. With so many events happening, event organizers and brands face the challenge of standing...

Build an Amazing Event Website: Best Practices, Importance and More!
We all know that a good event website is so much more than just a marketing opportunity. It has proven to be the ultimate source of revenue generation, promotion, and...

Event Strategist vs Event Planner vs Event Marketer: 3 Key Pillars of Event Explained
Wonder who runs what and why when it comes to events? Such is the curiosity of the mind that we pondered how exactly an event planner vs event strategist vs...

Effective B2B Event Marketing for Organizers: Types, Examples & Best Practices
Did you know that 47% of event marketers report in-person events deliver the highest return on investment (ROI)? In fact, the most successful event marketers are those who excel at...

40+ Best Event Promotion Ideas to Boost Your Event’s Success
Curious about your event promotion ideas? Don’t worry, this blog has got you covered with all the actionable event promotion tips and ideas that you need. Event planning and execution...

Event Sponsorship 101: Strategies, Examples, Benefits & Evaluate Success
Event sponsorship is a powerful way for brands to gain visibility, engage with new audiences, and build meaningful relationships within their industry. For event organizers, sponsorships provide crucial funding, helping...