Live Streaming & Webcasting

How Live Webcast Helps In Product Promotion And Branding?

With the rising trend of webcasting in Dubai, every business person is realizing the potential of this amazing technology. There are a number of live event solutions providers in Dubai who are coming up with webcasting sessions for various business events like product promotion or worldwide seminars. These have really proved their mettle when it comes to growing business and taking it to new heights. Here are a few more ways in which it can play an important role in your business growth:

Thoughtful Leadership

Normally, it is a genre counted under content marketing for better positioning of your firm as an industry leader. The basic aim of thought leadership promotion for influencing brand perception among customers. You may also need to associate your firm’s brands with expertise, authority, insightfulness or a combination of all of these attributes.

Whatever be the objective of your brand, a thought leadership webcast is not an opportunity to talk more about your products or promotion of your latest services. It is a interface where you can put subject matter and executives against target customers to address a number of issues like finding solutions for pain points, biggest business challenges, as well as reply all questions that are being asked for you.


Q&A webcasts usually focuses over a specific topic or some problems like “How Do I” format. It may also include demo of a service or tool that are followed by open questions from several live event attendees. It is one of the most popular Q&A sessions. A webcast can also make any content can easily come alive as well as engage your target audience in the process.

Product Launch

Inclusion of webcasting in your product launch can easily extend the potential of your reach. In the initial stages of product launch, an explanatory video can really be helpful in determination how customers react to your new offerings. Know here how live streaming is benefiting brands.

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