You put a lot of effort into planning a great event. But selling event tickets may be extremely difficult, especially if you’re busy planning the catering and decorating. The core of meetings and events is event registration platform. It is how event planners get participants, which in turn secures prospective money for you. Additionally, registration will give participants their first impression of your meeting or event, which might affect how satisfied they are with it.
As a result, you must make sure that the registration procedure for your event is as quick and simple as feasible. Event registration and ticketing platform is crucial in this situation. With personalized tickets and registration, this kind of solution simplifies online and in-person event check-in
What is Event Registration?
Whether it’s a trade exhibition, conference, or consumer event, the goal is always the same: to bring people together, assist them in creating networks and partnerships, and exchange information and ideas. Every event needs attendees, and increasing the attendance rate as much as is humanly possible is the top objective of any event marketer. Something has to entice potential attendees to show up, whether you are hosting the major event on the industry calendar or you are starting an event with marketing centered around your compelling content.
Once you’ve piqued their curiosity, you’ll need them to register, and once they’ve done so, you’ll need to get them into your event. In a nutshell, this is how event registration works.
“In simple words, event registration is the procedure through which a person provides their information in return for a badge or ticket that allows them to attend the event.”
Even if it seems straightforward, it’s crucial to do this procedure right. Most event organizers utilize event registration systems to streamline the registration and ticketing process. The event registration platform is software that comes with all the tools you need to put on an amazing event, including a system to gather important data about your event and audience, engagement tools, a quick and secure way to accept credit card payments online, and in person, useful marketing tools, and more.
Event Registration Platform For Different Types Of Events
An expert event registration platform can assist you in enhancing your attendees’ experiences and running a successful event, whether it be an online conference, an in-person seminar, or any other hybrid event. The benefit of this technique is that it may be applied to a variety of occurrences. The following list of typical uses for event registration platforms includes:
The In-Person Event Registration System
Making a positive first impression on participants and stakeholders is crucial at this point of your event. Additionally, you want the onsite registration and check-in process to run as smoothly and swiftly as possible since it is one of the first experiences your participants have on the first day. You may assist create a pleasant, professional tone for the remainder of your event by designing an effective approach. Long waits and queues, as well as technical and informational mistakes, frequently make attendees’ experiences unpleasant.
The ideal event registration platform might be useful in this situation. Software, printers, and kiosks can make this essential initial step at your event a perfect and smooth one when used in conjunction with a practical and expert system. Attendees may purchase tickets at the last minute and print their tickets right there and then with the correct on-site registration system.
If you’re utilizing a mobile event app with fully integrated event management software, the check-in section will already have the participants’ information so they won’t need to enter it again. The use of a mobile event app during on-site registration for your event enables organizers to maintain continual contact with guests.
The Virtual Event Registration System
User information is gathered for the virtual event through registration. After a successful registration and payment procedure, tickets are generated in a similar manner. In reality, the majority of online conference registration systems operate with engaging features like online ticketing, sharing of event links, insightful information, and more. The data-collecting approach has made event planning more efficient and less chaotic.
Hybrid Event Registration System
Similar to in-person conferences, hybrid conferences also include virtual components. These conferences are ideal for both online and in-person audiences. Attendees may now sign up remotely and even register for events online utilizing registration software. By setting up separate event registration pages for your live and virtual events, you can easily manage registrations for both types of events at once. Additionally, a personalized registration form allows you to collect participant data. By just scanning the QR code on each attendee’s e-ticket, you can check them in fast using an event registration platform like Dreamcast. By doing this, you may skip standing in line to check-in. You also get access to real-time reports on payments, check-ins, and other information.
Find The Right Event Registration And Event Ticketing Platform
Whether it is an in-person, online, or hybrid event, selecting a reliable and feature-rich event registration platform is crucial for efficient and effective event management. The following factors need to be taken into account if you’re searching for an event registration and ticketing platform.
Attendees Management And Registration
Any event revolves around the attendees. It may be a pain to manage answers, tickets, and facility capacity in an Excel spreadsheet. Software for event registration can solve this problem. Typically, event registration software offers a landing page where guests may RSVP to your event. From your website, social media accounts, and email marketing campaigns, you may link to this. You’ll have a lot less work to do if you automate event attendance tracking. To remind your visitors, you may even set up automatic email campaigns. You should be able to manage tickets with the aid of your program.
Email Marketing, Automation, And Contact Management
Automation and email marketing are crucial tools for ensuring the overall success of your event. Keep your audience informed and interested by communicating before, during, and after your event. Event organizers may deliver the appropriate message at the appropriate moment with the help of automated emails. Event planners may customize, deliver, and track email invites, reminders, and other event-related updates with software like Dreamcast. Their email marketing platform provides editable email templates, automatic invites, scheduling tools, repeat reminders, pre-populated contact information, email open rates, and other delivery information.
Social Media Integration
Your event will be successful if it is effective at drawing people. Social media is incorporated into the event registration process by event registration software to encourage attendees. It essentially posts information about your event on social media sites like Facebook, Instagram, Twitter, etc. To easily raise the number of guests, this functionality is crucial. This makes it simple for event planners to spread the word about their gathering to a staggeringly large audience and quickly grab their interest.
Different Payment Options
It is important to offer additional payment alternatives in order to draw more customers, especially in the digital age where we are accustomed to having a wide range of payment methods. Many individuals are starting to use mobile phones to pay, along with cash, cards, and other methods that others prefer. The online payment options on your event registration platform should include credit/debit cards, UPI, and others. You may assist your consumers to get exactly what they want by including these payment options in your registration process.
Ease Of Use
The simplicity of use of the software is the second most crucial factor to take into account when selecting it for event registration. The main goal of the event registration software is to consolidate all event-related activities into a single platform in order to streamline the planning process and save organizers time. Consequently, it is crucial to pick a platform that may be used without additional effort.
Real-Time Polling And Surveys
Your guests aren’t simply there to watch; they want to actively participate in the event by being aware of every detail. Giving your participants a voice so they may engage with one another, learn about the precise event goals, post to social media, and much more is possible with the real-time polls and surveys function. Additionally, event registration software that includes real-time polls and surveys improves attendee engagement and gives event organizers access to useful information so they can pinpoint exactly what connects with attendees the most.
How to Choose the Right Event Ticketing Platform Effectively
Well, knowing the keynote of the event registration platform benefits, how to find the right one and others. So, now let’s take time to understand the crucial pointers of selecting the right event ticketing platform. By knowing the key elements of it, finding the right solution can be easier. Here’s a concise guide to streamline your search for the perfect event registration and ticketing system.
Define Your Budget
Having a clear budget is the first. As there are many event ticketing platforms and systems available at various price points with different functionalities. So, when you have a clear budget you are more into looking for only those that fit your pocket instead of looking for many options.
Outline Specific Goals
After you set your budget make sure to pinpoint all your needs and goals to evaluate your current planning processes, attendee feedback, and key performance indicators (KPIs). Discuss with your team about the priorities and then start focusing on achieving the important ones.
Once you have a clear budget and an understanding of what you need from an event registration or ticketing platform. This is the time to deep dive into research. From a simple Google search to exploring the review platforms like G2 and Capterra for insights is a good approach. As this will help you learn about the support, functionalities, and about the event ticketing service providers’ reputation.
Prioritize Registration Features
Choose the event ticketing platform that aligns with your goals. Look for template creation, attendee categories, multilingual support, and advanced analytics capabilities. Also, as we discussed above, consider the platform that gives you support like email marketing, multi-category registrations, payment, and other integrations you wanted.
Embrace Integration Options
To keep your event registration and ticketing platform more simplified and user-friendly. You need to look for 3rd party integration capabilities like the integration of CRMs, marketing automation, payment processors, and more.
Keep a surety that your event registration system or event ticketing platform offer customization capabilities. It means that your event registration platform should be designed with custom colors, logos, fields that match your brand tone and goals.
Consider the Human Element
Choosing advanced technology is good, but think beyond technology. Take a demo or try to assess the provider’s team in terms of their response, experience, and customer service quality. Check if the system is intuitive for your team and explore available training options.
Benefits Of Considering An Event Registration Platform
Reduce Lines At Check-In
Reduced event check-in lineups at your real event are one of the most valuable advantages of using event registration and ticketing software. There won’t be a line for event check-in at the door because all of your visitors’ data will already have been collected. Instead, checking or scanning your guests’ tickets will serve as the means of check-in. Your guests will appreciate the shorter lines, which will make the entire experience much better for everyone.
Centralized Data Management
With the use of event registration software, event planners may compile all event-related information online in a single area. This contains details regarding participants, presenters, sponsors, dates, the location, and everything else you need to keep track of in order to prepare and manage an event properly. Additionally, this database is simple to explore, in contrast to certain excel sheets. Many of the categories you’d like to utilize are already there because the event registration platform is also designed with gathering event data, especially in mind. Using search, filtering, or reporting capabilities like pre-built or personalized reports will also help you identify the data you need.
Learn More About Your Audience
The key to happy consumers and recurring business is getting to know your guests. Gaining useful information about your attendance and ensuring the success of your event is simple with the help of the event registration system. To provide the ideal lunch at your conference, ask customers about their cuisine preferences when they register. Or, keep tabs on your most devoted ticket purchasers by counting the number of persons who purchase tickets for multiple events.
Enhance Marketing Efforts
With features like email integration and social media integration, an online event registration system may improve your marketing initiatives. Additionally, it enables you to access crucial data, such as email open rates and click-to-open ratios, to examine what is and is not working.
Save Time And Money
By minimizing or eliminating the need for manual registration entry, bills and receipts, email and telephone contact, printing, and manually preparing reports, online registration, and ticketing solutions drastically cut the amount of time spent operating an event. You may save money by using an online event ticketing system without having to pay to print registration forms and event brochures.
Event registration is the cornerstone of each successful event, even if there are numerous constants throughout the preparation process. Registration often serves as both a means for your business to secure future income and the first impression for attendees of your event and, by extension, of your business. You can create a flawless registration experience that fully matches your brand and connects with your attendees, exhibitors, and sponsors by making sure that your registration process is as effective and user-friendly as possible as well as gathering and analyzing registration data. Dreamcast is a great alternative if you’re seeking the greatest event registration platform. Dreamcast powers meetings and events of all sizes and is the most reliable, user-friendly, feature-rich, and secure event registration and ticketing platform available. For further information and specifics, get in touch with us.
Why is the event ticketing platform important?
The event ticketing platform serves different purposes for attendees and hosts. As for the attendees, it is easier to book their tickets as per their demands and needs. Whereas for the host the event ticketing platforms streamline ticket sales, manage attendee information, and facilitate seamless event entry.
How do event ticketing platforms contribute to event security?
The event ticketing and registration process is associated with managing and handling sensitive user data as well as money. To ensure event security choose the advanced event ticketing platforms that offer secure payment processing, authentication, and access control.
Why is real-time reporting valuable for event organizers?
For the organizers in order to track ticket sales, attendance, and engagement, reporting is essential in an event registration platform. Also, this enables them to take informed decision-making.
How does an event ticketing platform benefit attendees?
For the attendees’ event ticketing platforms gives a fair amount of benefits including; easy online registration, quick check-in, personalized event experiences, and access to event details.
How do event registration platforms assist in managing attendee data?
The advanced event registration platform basically centralizes the attendee data in the backend which can be effectively managed by organizers to further communicate with the attendees.