We all at some point in our lives joined webinars, and the rapidly growing popularity makes it possible to have webinars for eCommerce business too. Do you want to know more about webinar marketing? Stay tuned till the end.
The Internet has become the largest marketplace, replacing traditional shops and stores. Online shopping is gained a lot of popularity in the past few years due to the large variety of e-commerce that has expanded and has seen a rapid increment. Well, due to the many big players in the e-commerce industry, it is necessary to do proper marketing.
There are many ways of doing marketing, including running ads, using social media, influencer marketing, webinars for e-commerce businesses, and others. It is always important to make your audience aware of your products, services, and policies. Also, building a relationship and connecting with your customers is vital.
All of these combined can be possible with webinars. In general, webinars can be transformed into Q&A sessions, panel discussions, tutorials, how-to guides, lectures, workshops, and many others. This format of marketing for ecommerce is cost-effective and convenient for everyone, making it popular in the era of video-consuming times.
The best part of ecommerce live webinars is that you can use them for, or better yet, inspire and interact with your targeted and potential customers. Mostly, the webinars are created around driving value. Let’s deep dive into the ocean of facts about how webinar marketing can help you grow your ecommerce business.
Webinar Marketing: The Essential Tool To Grow Your Business
Any ecommerce can be benefited by incorporating the webinars into their overall marketing strategy. Besides the fact that ecommerce has only an online presence with very little awareness in the traditional market. So it is important to make your customers feel connected.
Lots of people still think that webinars are only for marketing and sales pitch but this is somehow not true, as there are many other factors which can be explored. So in relation to increasing your brand’s communication to commoners and potential target you can also leverage the benefit of hosting a webinar. Some of the top uses of webinars in ecommerce are;
- Onboarding new customers
- Using them to upsell new articles
- Pre-sell future offers
- Affiliate marketing programme guides
Let’s look at other aspects of the webinars for ecommerce and how they can help.
Ecommerce Business Webinars Create Awareness
As discussed above, the ecommerce market has grown significantly, leading to many competitors and big players in the market. So it is a foremost job to create brand awareness among your targeted audience and make them familiar with services and products.
The idea here is to create a wealth of content with the help of webinar hosting services that educate your potential customers about your brands and their products and offer value-added information. Collectively, these make you establish your brand out there, increase brand equity, rebuild perceptions, and ultimately help you grow the ROI of your business.
Demonstrate Your Ecommerce Products and Services
Webinars are generally live and recorded versions can be used as on-demand webinars or repurposed when needed. Well, the point here is that you can demonstrate your products and services with live webinars and grab your audience’s engagement.
Consumers believe that product demos assist them and influence their purchase decisions. Hosting a webinar can help you showcase your product and highlight the features and values you are offering. Direct selling haves the worst effect so make sure when planning for product demos, address an issue your customers are facing and present your product as a solution.
However, you can also point out the list of features and benefits users get with the purchase of your product. Additionally, the webinar platform offers to share your screen and presentation sharing features to help you maximise the worth of video tutorials.
Improve Search Engine Rankings With Ecommerce Live Webinars
The internet has drastically evolved over time. Now everything is just one click away. And this freedom to search and learn about anything makes it harder for businesses to appear on the first page of the web. Here, with ecommerce business webinars, one can easily increase your digital presence. Ultimately, rising rankings in search engines.
For instance, you can promote your webinar on various platforms and redirect all that traffic to your website. To make it a little clearer, you can promote your webinar through blogs, social sites, and other ways to rank right in the SERPs.
Furthermore, after the webinar ends, you can repurpose it by editing it into smaller sizes and uploading it to video-sharing sites like Youtube. Also, these small clips can be used to post in the middle of your website blog. We all know people are liking video-based content, and it’s time to make it work for better search engine ranking.
Establish Customer Loyalty
Customer loyalty is necessary in every business in this world, no matter what you do. But loyalty does not come in a day, as it takes time and effort to create that legacy. Well, webinars are not just all about making sales but creating valuable content.
To create an impeccable effect on your customers, the brand should provide educational materials, offers, loyalty bonuses, exclusive deals, and a clear and concise copy of products and policies. All these are possible over a webinar, as during the event you can talk about it and convey your thoughts while making a game-play.
How to Improve Your Webinars in Line With Growing Your Ecommerce?
The whole point of discussion till now is that webinars are a great marketing tool. But one thing to rethink is how to do all this marketing strategy during the event. It is quite important to understand. Below is a list that will help you with your webinar.
Promote Your Webinar
The more is the merrier. This phrase is absolutely suitable here, as to sustain any form of business model in the world, you need a bigger audience. And the huge audience is indirectly proportional to promotion; the more you promote, the more audience you receive. By creating social media posts, email marketing strategies, you can strengthen your promotions effectively. Furthermore, you can give a niche to those who attend your webinar as a token of appreciation.
A Few Solid Webinars Are Enough
In a short span of time creating or hosting plenty of webinars cannot contribute to the overall success but instead can affect negatively. Qualitative webinars and the right topic can increase credibility. A webinar with key elements of usefulness, relevance to the audience, industry problem, good quality, leads in improving the reputation and establishing you as a brand.
Make Ecommerce Live Webinars Content Attractive
The level of distraction is higher in the webinar. So, it is quite important to create visually appealing content by adding key elements like infographics, visuals, ppt, and others. Additionally, you can offer Q&A sessions, polls, and surveys that will increase the engagement. If you want to target your product, mould your content in a way that shares the effective features that solve the issues.
Right Webinar Platform/Services
Webinars are best known as the type of events where you can provide growth by strengthening your brand reputation, leading to customer satisfaction and increased sales in a cost-effective way. Well, to achieve this factual point, you will need to host your webinar on a flexible webinar platform. A smooth-running webinar is important, as a poor quality webinar event with lots of errors and repeatedly broken connections can damage the reputation.
Incorporate Your Brand With Professional Webinar Hosting Services
If you are one who is looking to host a seamless interactive session with your customers and are looking for a reliable and innovative webinar platform, then Dreamcast is here to help you. We offer a fully customised webinar where you can add logos, colour themes, backgrounds, Q&As, polls, screen sharing, and feedback forums that you can stream to unlimited people around the globe.
Assure a quality webinar event for your brand and make your customer’s experience heart-soothing with Dreamcast. Book your demo now and don’t miss the importance of webinar marketing for your business.