We all know that a good event website is so much more than just a marketing opportunity. It has proven to be the ultimate source of revenue generation, promotion, and increased registrations. However, if you ever noticed an event website, then you know how much curiosity and pique it generates. That’s why nowadays it’s important to have an amazing event webpage that just exceeds a normal event landing page and turns every visitor into an attendee.
Remember, an event management website is a platform that you’re going to provide your attendees in the first place. Therefore, the responsibility becomes yours to offer an event microsite that inspires the audience to click through and sign up while getting them excited about attending. However, building an event management website can be a challenging task. But this article has covered the event website best practices, importance, and process of “how to build an event management website.” Let’s get started and learn about the first virtual interaction with attendees via the event webpage.
What’s an Event Website?
An event website is a link or digital platform that is specifically designed for a particular event, such as a trade show, a music concert, a wedding, or a conference. Generally, these websites are made using technical languages like HTML, CSS, JavaScript, PHP, or Python. However, an event management website provides the necessary information about a particular event. These details include event agendas, time, date, event venue information, and instructions about how attendees can register and take their tickets.
In simple terms, an event management website serves as a digital place for attendees where they can access all the information related to the event. For organizers, the best event webpage is a way to connect with individuals across the globe while organizing, promoting, and managing the various parts of an event.
Event Management Website Should Consist of:
- Event Overview
- Venue
- Location Schedule
- Agenda
- Registration Forms
- Speaker Bios (Information about key speakers, presenters, or performers.)
- Sponsor Logos/Links
- Sponsorship Details
- Event Maps
- Live Chat or Q&A (for real-time communication, questions, or event support).
- Blog / News Section
- Contact Forms
- Social Media Links
- Multimedia Content (Event trailers, speaker videos, or photos from past events)
- Promo Videos
- Payment Gateway Integration (for ticket purchases and registrations)
- Interactive Calendar View (to display multiple event dates)
- Email Subscription/Newsletter Signup
- User Dashboard/Account Management (for registered attendees)
- Mobile Responsiveness Information
- Contact Us (Numbers)
- FAQs
- Language Selection (if targeting international audiences)
- Footer Section (Terms of service, privacy policies, and disclaimers).
- Additional Links (Links to social media, event apps, or related websites.)
- SEO and Analytics
- Call to Action (CTA)
Why Do You Need an Event Website/Microsite?
If you’re already an event planner, then you know the importance of an event website by your side. But if you’re new to organizing events, then it’s a must for you to consider designing a microsite for your event because it’s one of the crucial factors for a successful event.
By mentioning crucial, we mean that only an event website will serve as a central hub where you can share all event-related information with every visitor and easily streamline the event’s entire process. If you want to manage registrations, sell tickets, promote your event, or even engage your visitors, an event management website can do it for you, all at the same time.
Additionally, one more reason to have an event website is because it adds credibility and efficiency to your event and makes the whole planning easier and in a more organized way. This will make your attendees aware of your event.
Furthermore, if you think that your event is already quite popular and has great attendance, then you also have the chance to improve it. An event management website will be one of the long-term strategies for raising awareness among every new individual. You can leverage high domain authority and SEO (search engine optimization) to enhance the rank on search results and meanwhile, you can also increase the number of visitors.
Keys Aspects Showing the Importance of an Event Website
The purpose of event management websites goes beyond simply providing details about events. Here are the key factors that show the importance of having an event website.
Having an Event Website Helps You Reach More People
When it comes to knowing about something, we usually google it, right? We are living in an era which is simply known as the Internet of Things. Similarly, if an attendee wants to find an event, he or she will search for it on search engines. Now, just think if an event doesn’t have a website/microsite, then how will they connect with the event?
Therefore, the importance of an event website becomes clear; without it, attendees have to struggle with finding out the necessary details. Even a few potential attendees might miss out on the chance to join your event. Thus, make sure that everyone can reach your event easily, having easy access to the website. Include previous event videos, images, and interviews to create buzz among people. Ensure that attendees get a clear idea of what the event’s going to be. Don’t just redirect them to tickets or the registration window. Make them excited with the event management website.
With an Event Website, you can Build Your Brand
Event professionals can build their own as well as the brand’s image with a branded event microsite. A reputed website is just like that famous store in your area, which easily grabs attention with its display. That’s why an eye-catching and attention-grabbing website can create an exceptionally great experience for your visitors. However, with the right visual elements, design, interactive features, and easy CTAs, anyone can easily build their image, and brand awareness just with an event’s website.
Remember: An attractive event registration website with clear visuals and information can help you sell your event fast.
You Know Your Audience Better With Event Registration Website
One of the importance of an event website is that you get to know your audience better. Isn’t it amazing if you get to know about the demographics of your audience visiting your event landing page? With a dedicated event microsite, it’s much easier to check who visited your site. What do they search for? Which age group is more likely to join? How have visitors found the website? How many people have registered? Why are visitors leaving too soon? How many audiences are coming back to your website? All these questions can be answered with an in-depth analysis via the event webpage. This not only helps in making better decisions but also helps in improving and implementing various marketing strategies.
Save Your Time with Event Management Website’s Ready Answers
With an event’s registration website, it gets too convenient for both attendees and organizers.
Your event microsite will be assisting just like an assistant in 24/7 service. It solves attendees’ queries and answers the rest of the questions without taking too much time. Even so, answering questions manually about events can be a bit time-consuming, but using AI chatbots and the website’s FAQ sections has made things simpler and more clear.
How Do You Build an Event Microsite?
In order to build an event microsite, begin by choosing an event tech solution provider that can easily integrate with your event management and registration tools. Afterward, provide clear event details such as the event agenda, time, date, location, and speaker information. Describe the type of event registration forms you want to create for your attendees, sponsors, etc., and ask your chosen event tech solution provider to link them with secure payment gateways for smooth ticket sales. Besides, make sure that your microsite should be mobile responsive and optimized for SEO. However, to build engagement from the microsite, incorporate visually appealing elements such as photos, videos, or GIFs.
10 Best Practices to Follow for Your Event Registration Website
Even when you prepare your event management website well, errors or mistakes are likely to occur at some point. Therefore, here are some of the event website best practices to consider:
1. Pick a clear, modern, and aesthetic design
The very first event website’s best practice is to design it in such a way that it looks visually appealing to the audience and, of course, easier to understand.
2. Domain selection
Whenever you’re designing an event registration website, consider a domain name that aligns with the event’s theme or end goals. In simple words, it should be easier for attendees to remember.
3. Don’t forget to link your website with event tech solutions
Make sure to streamline the entire event process by linking it with an all-in-one event management platform. It’ll make event aspects much simpler, such as event registrations, networking, and onsite engagement.
4. Create a mobile-responsive event microsite
According to a study, around 70% of all the traffic on a website comes with a mobile or tablet. That’s why you should ensure that your event has a dedicated mobile event app or else your website should be mobile-friendly.
5. Check the working of your website
After creating your website, make sure to test it. It should load quickly because slow-loading pages will frustrate attendees and as a result, it will increase the bounce rate.
6. Ensure that the event agenda is clear
Providing clear information about the session schedules, workshops, and networking events is one of the event website’s best practices to consider. Attendees should know what they can expect from the event.
7. Add clear calls-to-action (CTAs)
Provide attendees with a call-to-action button. Make sure to guide your attendees with concise CTAs like “Register Now! And “Read the instructions.” Make sure to add CTAs on every page.
8. Create a section for frequently asked questions (FAQs)
Make sure that your attendees don’t have trouble with any concerns related to the event, such as registration, event check-in, badging, or related to the mobile event app. In your FAQs section, include common questions asked by attendees. This event management website’s best practices will eliminate the need for answering manually, plus it’ll also boost registrations.
9. Include “Contact us”
Clear communication and quick responses to your attendees solve half of the hassle. Therefore, build trust with your attendees and invite them to connect during business hours by phone, email, or via chat.
10. Create simple event registration forms
When it comes to creating forms, don’t include unnecessary fields. Ask for basic details from attendees, such as name, contact information, and email address. If you’ve got multiple sessions, then include a field for specific session requirements. This also adds to the list of best practices for event websites.
Final Words
Consider the mentioned best practices and design the best event management registration website for your attendees. These days, in order to compete with peers, having a dedicated event microsite, mobile app, and event tech solutions for registration and check-in is a must-have. Therefore, focus on creating an amazing microsite that just generates hype among attendees, boosts registrations and so much more. Don’t forget to invest in the right event tech solution provider for your microsite building.
Frequently Asked Questions
What is an event website?
An event website is a dedicated digital platform that provides all essential information about a specific event, including details about the venue, schedule, registration, and tickets.
Why do I need an event website?
An event website helps reach more potential attendees, provides 24/7 information access, streamlines registration, builds credibility, and serves as a central hub for all event-related communications.
What are the must-have features for an event website?
Essential features include event overview, registration forms, agenda, venue details, speaker information, payment gateway, mobile responsiveness, FAQs, and clear calls-to-action.
How can I make my event website more effective?
Focus on mobile-responsive design, clear navigation, fast loading speed, simple registration forms, and engaging visual content. Ensure all information is up-to-date and easily accessible.
What should I consider when building an event website?
Consider choosing a memorable domain name, integrating with event management tools, ensuring mobile compatibility, creating clear CTAs, and including essential sections like FAQs and contact information.
How does an event website help with marketing?
It provides analytics about your audience, helps with SEO, enables social media integration, and serves as a powerful tool for brand building and promotion.
