Throwing a big event? Leave everything behind and stay ahead with group registrations; it can be the total game changer for your event. Doing group registration for events is not about making multiple people register at the same time; instead, it’s more about creating your own community with a lot of experiences shared.
When individuals sign up as a group, chances are that they often bring their relatives, friends, or close ones. Thus, it results in a memorable event for everyone. It’s because when teams, organizations, or any community join together, chances are that your attendance, networking opportunities, and revenue just boost. This leaves a positive impact on all the attendees and increases the chances of having them for future events next time too.
In this blog post, we are going to learn about how group registration for events is done and what the perks of doing it are. Additionally, we’ll be discussing the tips and features to consider at the time of choosing a group event registration platform that will make you a pro in bulk registrations.
Perks of Doing Group Registration
There’s no doubt that group registration for events can really make your event smooth and boost participants’ numbers. Whether attendees or event organizers, both got so many group registration advantages. Here’s why you should also consider bulk registrations:
More Participants At The Event
When we promote an event, it’s sales tactics such as group registration for events, and an early-bird discount for groups gives you more sign-ups. Also, if people get their favorite company with them, like friends, colleagues, or family, they are more likely to attend the event and even recommend it to others.
Better Networking Within Groups
When event professionals consider group registration advantages, they will find more networking opportunities at their event. You must be thinking about how it’s possible. Bulk registrations mostly involve people from the same group, such as they can be from the same company, organization, or social circle. Therefore, the entire process lets everyone connect freely and network much better. It is because participants might know each other, or if they don’t, then after a while, they will. Afterwards, together they can share a common goal. As a result, groups empower networking more actively and create a perfect space where everyone can be professional or personal, even beyond the event itself.
Streamline and Detailed Logistics
Group registration for events provides event organizers with detailed information on attendee data, which will include their preferences, behaviors, and overall demographics. Therefore, group registration for events is considered to be too efficient, as it allows you to handle one group at a time.
There’s no need for putting in more staff and administrative efforts. Besides, bulk registrations speed up the event registration and event check-in. Plus, the collected data is further used to make coming events better with target event marketing and promotion ideas, while tailoring according to attendee expectations.
Additionally, group registration advantages include features like forecasting, as event planners can have a clear idea over time about how many group event registrations can be done. The result? They’re more likely to plan logistics more efficiently.
See Related: Event Registration Analytics You Shouldn’t Miss
Easy-Peasy Payment Process
Lastly, one of the best group registration advantages to organizers is having a straight and easy method of payment collection. When we register a group, it’s much easier to collect payment for the entire group in a single go than processing multiple individual payments. Thus, the benefit of doing a bulk registration makes your financial administration streamlined. Plus, attendees in a group don’t have to worry about anything as one person will take the charge.
Group Registration For Events: How To Start The Process?
If you’re someone who’s planning an event and want to enable group registrations for events, then here’s a simple process that you can consider:
Step 1: Select an Appropriate Group Event Registration Solution
The process of registering people in a group begins with making the right choice in choosing the group event registration solution provider, like Dreamcast. An event registration platform will let you sign up multiple attendees only with a single transaction. So, after you pick the right option for signing up lots of people at once, make sure you check out how flexible it is, if it can grow with you, what the costs are, and how much you can change the forms and payment stuff to fit your needs. In addition, tell them about your requirements and see if they’re able to help you.
Step 2: Design Your Group Registration System
After finalizing your event registration platform, think about your group ticketing system. This includes the type of group tickets you want to offer to the public. Therefore, once you get done with choosing the group event registration system, begin creating the ticket type for the group. Set up the quantity of tickets that you want to allow for multiple attendees. While doing all this, don’t miss out on setting up group discounts or special rates for participants. For example, use “Register 5, get one free ticket free.” Additionally, enable bulk data import for people with large groups.
Step 3: Design Your User-Friendly Registration Forms
Now, it’s time to design registration forms for your event. So, make sure to keep your forms simple, concise, short, and mobile-friendly. Only include the basic information such as name, contact, email, etc. If it makes sense, just have necessary fields for a group leader, and only let the group leaders change information for everyone.
Step 4: Look & Configure Payment and Billing Options
After creating registration forms, to make the bulk registration process simple and easy, enable single transaction payments for every group. With this, also provide invoice options for all those attendees who are related to the corporate industry, like “corporate registrations.” Apart from this, consider setting up a system that automatically gives discount calculations based on group size.
Step 5: Establish Group Communication Channels
Create categories for group leaders and prepare lists of emails. Design automated confirmation mails and send them to all group members. Use the mobile event app if you’ve created your own event app and send push notifications related to group selection. Make sure the mobile app lets group leaders handle their attendees.
Step 6: Promote Your Group Registration Option
Use your event website and highlight the group event registration advantages. This will promote your registration method; if people just happen to land on your site, they’ll see it and know it’s an option. Not only will it help you in increasing your reach but you’ll attract more groups. Create marketing campaigns and make use of social media to target audiences with groups.
Step 7: Test Your Group Registration System
Dry run the complete attendee group registration process with your event registration platform and check if all the discounts apply correctly or not. Make sure to monitor if all the communication channels are working properly or not.
Key Features to Look For In Group Registration Platform
Before selecting any event registration platform, it is important to consider the key features of it. Here’s the list that you should check:
Event Registration Features
As the name suggests, any group-based registration begins with hiring a solution for attendee registration because that is a must. Therefore, whenever you’re selecting a registration platform:
- See if the platform lets you keep track of group registration details.
- Ensure that the platform provides customizable forms or not
- Check if it is scalable enough, because if there’s a need to handle a bunch of people, make sure it can scale up if your event gets bigger.
- It should handle both paid and free registrations for groups.
- Is the platform safe and secure? What security measures does it use?
- Can people register online, or can you also do it at the event?
See Related: Questions to Ask Your Hiring Partner
Flexibility
No matter if your event is small or big, like a huge trade show, the event management and registration setup should handle whatever you throw at it. Thus, it should be flexible enough to take care of all your needs.
Personalization Options
People like things that feel custom-made for them. Event professionals should always consider the personalization features of a registration platform. Like, if attendees are into WhatsApp, your platform should automate messages for easy chats.
Want to know about WhatsApp Automation? Use it for post-event Feedback
Onsite Event Badging
Confirm with your group event registration tech if they provide event badges right there or not. Badges aren’t just badges; they make an impression on attendees and become a souvenir.
Additionally, ask about custom event badge options, and always look out for a solution that lets you create custom event badges. Badges can be categorized easily and further integrated with RFID/NFC technology.
Microsite Building
Check the capabilities of creating event websites or microsites. whether you’ve got a website, but in case you need a specific microsite, then the selected platform can do it for you or not. A microsite is a mini version that contains all the event-related information and attracts visitors with the visuals and direct details about the event.
Mobile App Integration
Besides group sign-ups, can it make custom mobile apps to help run things smoothly?. Because at the time of event check-in, attendees can show their e-tickets with a mobile app and check-in easily. Besides, mobile apps also simplify the communication process for event organizers with features like one-to-one networking, AI matchmaking, networking opportunities, etc.
Read More: How mobile apps can create seamless conferences?
Conclusion
As we’ve seen, if done correctly, group registrations for events can really make a difference between an average event and a hit event. So, picking the right solution is what really can help you in making forms that people find easy to use. Offering cool group deals can also get more people to join, and it makes the event work much easier too. Always know that bulk registrations are not just about numbers; they are about groups who create memories together. When people come together in groups, they build more connections with another group. This connection building goes beyond the event. So, check out and use group sign-up tricks like early bird discounts, package deals, or different prices based on group size. Watch your events get better with more people, better engagement, and easier operations.
