Live Streaming & Webcasting

How To Choose The Right Video Conferencing Service?

Every organization or business needs to communicate efficiently to run efficiently. Before there was the fast internet that we have become used to in today’s world, there were conference calls which were used to coordinate the business activities of an organization spread over a large area with many offices. 

These days, conference calls have been replaced by 2-way video conferencing solutions. These solutions enable workers to communicate with each other in real-time while being situated far away from each other geographically. 

Picking the right 2-way video conferencing service provider is not the easiest thing in the world as there are many factors that you need to consider before making that decision. 2-way video conferencing vendors are dime a dozen and it is important to have some guidelines to know what to look for when you’re looking for 2-way live broadcasting solutions for your business. In this blog, we’re going to understand how to choose the right video conferencing service and how to go about it!

What is a Video Conferencing Service?

The objective of a video conferencing service is simple – to enable people to use live video to conference with each other over the internet. A 2-way video conferencing company has a simple objective – to allow the different employees of the company to collaborate with each other over the internet in the best manner possible. In today’s working culture, where it is common to find remote employees, 2-way video conferencing solutions have become vital to most businesses. 

The power of 2-way live broadcasting solutions is in the fact that they can be accessed from anywhere using any device as they operate over the internet. 

2-way video conferencing vendors also ensure their 2-way live broadcasting services are flexible which means businesses can utilize them in a number of ways, depending on their particular needs. For example, some businesses may prefer a solution that can be used from any device while some businesses may prefer a more traditional solution which has a hardware element which can be placed in the conference room to facilitate a larger scale and more formal solution for video conferencing.

There are many features that come bundled with the solutions provided by 2-way video conferencing vendors like:

  • Shared presentations which allow people to remotely present their data to members of the conference spread all over the world.
  • Screen sharing.
  • Whiteboard.
  • Instant Messaging.

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Pricing Structures for Video Conferencing Services:

  • Most 2-way live broadcasting services offer a pricing structure that is based on per-host charge, which means the charges are based on the number of hosts you require for your business’ live streaming needs, a host being the person who can initiate the web conference. This is usually done via selling hosting licenses which allow people to start new web conferences on the web conferencing platform.
  • Other 2-way video conferencing vendors provide solutions that operate based on service plans. These plans are differentiated by many things, such as the number of members in a meeting or how many feeds can be played at the same time on the or other features.
  • The pricing of 2-way video conferencing solutions is often the first thing you should look at when deciding on the service that you need for your business. Since there isn’t any shortage of 2-way live broadcasting solutions, there are a lot of options for you to pick from. Some of them even offer a free plan with limited usage but for a large organization that wouldn’t be enough to fulfill all the web conferencing needs.

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Choosing The Right Video Conferencing Service:

As we mentioned, in today’s market, there is a vast number of web conferencing solutions, and it can be hard to decide which one to pick.  So, instead of focusing on particular solutions, let’s take a look at essential features that you should be looking out for when you’re choosing the right video conferencing service. 

1. The Mobile Experience

Device compatibility is very important for today’s app, especially web conferencing which requires the support of multiple devices. The mobile experience is vital for 2-way video conferencing solutions as it will largely dictate the user experience of everyone using the solution.

2. Number of Members

Another important consideration is the number of members that the solution allows to sit in on the conferences. Depending on the size of your organization, you might require the support for a lot of members in one meeting, or you might also be okay with only a few members per conference.

3. Types of Meetings

Web conferencing solutions usually provide you to host different types of web conferences – for example, one of them may be a Q/A type meeting where all the members present can ask questions openly, another may be a presentation based meeting where a single person can present their ideas to the rest of the conferences.

4. Integration Of Other Applications

One of the other considerations is the capacity of the web conferencing solution to integrate with other platforms and applications like the Microsoft Office suite and other enterprise-level solutions and applications that are usually used by organizations for conducting their business.

It is a good idea to check for compatibility of the application that your organization uses the most with the web conferencing solutions you’re considering. The seamless integration of these applications with the web conferencing solution enables faster and better communication and an overall better experience for all users.

5. Customer Support

One of the most overlooked features when it comes to web conferencing tools is the customer support provided by the 2-way video conferencing provider. Customer support is super important for any live streaming application as if anything goes wrong during the live stream, it has to be fixed immediately else a lot of time and resources are lost. By picking a provider with a proven track record of great customer support, you’ll ensure that your web conferencing experience will be much better and hassle-free.


There is no escaping from web conferences for business. It has become almost mandatory to use the services of a 2-way video conferencing company, given the current working climate and industry trends across all verticals. However, picking the best video conferencing tool for your business can be an easy process if you take your time with it and follow a few guidelines during the process.

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