Organizing an event and confused about the features of a digital ticketing platform? Well, there’s no doubt the fact that in recent years the event management industry has undergone an amazing transformation. All credits can be given to technological advancements that enhance attendee experience and even expectations as well. One such technological advancement is online event ticketing platforms.
Without any second thought, they have become the game changer in the event industry by offering a wide range of benefits. However, not just that, they are also known for enhanced attendee experience with improved promotional strategies along with streamlined event management according to various event types.
Moreover, in this blog post, we are going to discuss 12 essential features that make a digital event ticketing platform a secret weapon for event organizers. So without further ado, let’s start:
Digital Ticketing Platform: 12 Essential Features For Your Streamlined Events
Let’s explore the best features of the ticketing platform for events and consider them while organizing events:
Feature 1: Online Ticket Sales
Be it any event, government & public event, organizational conferences, summits, or annual general meetings, digital event ticketing platforms allow event organizers to sell tickets online. It offers the convenience and accessibility to attendees to purchase tickets without waiting in in-person waiting queues. This features:
- Reduces queues and wait times
- Increases ticket sales
- Provides real-time sales data
- Offers multiple payment options
- Enables ticket price management
Example: A music event festival’s organizers can sell tickets online by allowing attendees to purchase tickets from the comfort of their own homes. The festival can also offer exclusive discounts for early bird tickets, increasing sales and revenue. However, the ways of online ticketing can be the event’s website or mobile event app.
Feature 2: Event Page Creation
How will your target audience know about your event? Through an event website/microsite only. Therefore, select on a ticketing platform for events where event organizers can easily create event pages, providing attendees with essential event details, such as:
- Date, time, and location
- Event description and overview
- Speaker profiles and schedules
- Sponsorship information
- Event updates and announcements
Example: In the case of conferences, event organizers can create an event page with schedules, speaker profiles, and sponsorship information. The page can also be customized to reflect the event’s brand and aesthetic. As a result, it creates an engaging and remarkable experience for attendees.
Feature 3: Secure Payment Processing
Digital event ticketing platforms ensure secure payment processing, complying with industry standards and regulations, such as:
- SSL encryption
- PCI compliance
- GDPR Compliance
- Fraud detection and prevention
Example: A charity event can ensure that donations are processed securely, giving donors peace of mind. The platform can also offer multiple payment options, increasing the likelihood of successful transactions.
Feature 4: Event Ticket Management
As the name suggests, digital ticketing platforms enable event organizers to manage event ticket inventory, tracking, and fulfillment. This feature:
- Reduces ticket fraud and loss
- Enables ticket allocation and assignment
- Provides real-time ticket sales data
- Offers ticket cancellation and refund management
Example: A sporting event can monitor ticket sales and distribute tickets to attendees, preventing counterfeit tickets from entering the market. The event can also offer ticket insurance, giving attendees peace of mind.
Feature 5: Attendee Management
Digital event ticketing platforms allow event organizers to manage attendee information and data, enabling:
- Targeted communication and engagement
- Personalized recommendations and promotions
- Attendee profiling and segmentation
- Data analysis and insights
Example: A food festival can collect attendee data to offer personalized recommendations and promotions. The festival can also analyze attendee preferences, improving future events and increasing attendee satisfaction.
Feature 6: Real-Time Reports and Event Analytics
These digital ticketing platforms provide event organizers with valuable insights and analytics tracking:
- Event performance and sales
- Ticket sales data and revenue
- Attendee engagement via RFID/NFC wristbands
- Attendee demographics and preferences
- Marketing channel effectiveness
Example: A concert can analyze ticket sales data to determine the most effective marketing channels. The event can also track attendee demographics, tailoring the event experience to meet their needs.
Feature 7: Mobile Optimization
Online event ticketing platforms are optimized for mobile devices, ensuring a seamless ticket-purchasing experience for attendees. This feature:
- Increases ticket sales
- Enhances attendee experience
- Provides easy access to tickets
- Offers mobile-only promotions
Example: A theater production can offer mobile tickets, allowing attendees to access tickets on their smartphones. The production can also offer exclusive discounts for mobile ticket holders, increasing sales and revenue.
Feature 8: Social Media Integration
These platforms integrate with social media, enabling event organizers to:
- Promote events and engage with attendees
- Share event updates and announcements
- Offer exclusive promotions and discounts
- Increase event visibility and reach
Example: A fashion show can integrate with Instagram, sharing behind-the-scenes content and promoting the event. The fashion show can also offer exclusive discounts for attendees who share the event on social media.
Feature 9: Customer Support
Digital event ticketing platforms offer reliable customer support, ensuring that attendees receive assistance when needed. This feature:
- Provides multiple support channels (email, phone, chat)
- Offers 24/7 support
- Event CRM
- Enables attendee feedback and reviews
- Enhances attendee satisfaction
Example: A music festival can offer 24/7 customer support, addressing attendees’ queries and concerns. The festival can also provide a knowledge base or FAQ section, empowering attendees to find answers quickly.
Feature 10: Seamless Event Registration
The ease of event registration has a big impact on how many people show up to an event. Leading digital ticketing platforms for events provide a simplified and intuitive registration process that is intended for convenience of use. These platforms enable the provision of configurable registration forms along with a range of ticket types and price alternatives. They also encourage possibilities for upselling and cross-selling during the ticket purchase process for extras like merchandise and VIP upgrades. This Feature:
- Event registration through an online website
- Microsite
- Mobile event app
Feature 11: Integration with Event Software
The integration of technology with event ticketing platforms has become as important as salt in food. Each platform integrates with other event management software and tools, giving event managers more control over their events. This feature:
- Enables seamless data transfer
- Allows integration with Event CRM and social media for wider reach
- Automates event marketing tasks
- Streamlines event logistics
- Enhances event analytics
Example: A conference can integrate with event marketing software, automating promotional tasks and enhancing event analytics.
Feature 12: Check-in and Onsite Management
Event organizers will also be able to speed up the onsite check-in process and manage your event responsibilities easier with the right event ticketing system. Additionally, they can ensure attendees and event staff have access to the tools they need to make the event an optimal experience for everyone by using a digital ticketing platform designed for events. This feature offers:
- Onsite custom event badge printing
- Self-check-in kiosks
- Onsite registration
- Mobile Event App
- Event Risk Management
Conclusion
And that’s how we are at the end of the blog post knowing that digital event ticketing platforms have changed the event industry with various features. Along with it, it offers enhanced attendee experience, improved engagement, amazing promotional opportunities and seamless event management processes. However, by considering these features in an online ticketing platform, event organizers can ensure success and hassle-free events. Also, it’ll help you build a loyal attendee base and ultimately establish a strong reputation in the event industry.
Furthermore, if you are looking for all these features in one digital ticketing platform, then Dreamcast can assist you with all the modern event-tech solutions to streamline your events. Whether it’s your hybrid event, in-person event or virtual event, we’ve got you covered, and help you meet the event’s specific needs and goals.
