What do you understand when you hear the word “Event” in the corporate sector? A place where a group of people comes together for a meeting, training, or education purposes? Conference hall? A place where employees sit and listen as industry experts discuss something related to a new product launch or industry topic. These events are essential for business growth, to educate employees, spread the information, and increase brand awareness. With the help of corporate events and real-time interaction, information flows easily from industry experts to participants. With the world reopening for on-ground conferences, hybrid events format is the best way out.
After the pandemic, the trend is changing. Most organizations and businesses are considering hybrid event solutions In order to combine the in-person event and online event without any geographical restrictions. It may be the only solution for the individuals who can’t attend your in-person event due to different reasons. For the event industry, hybrid events have become an essential part that we can’t ignore. In the next few years, hybrid events will become more accessible because event organizers are finding cost-effective and innovative ways to connect with their target audience. So what is a hybrid event and what is the future of a hybrid event?
What is a Hybrid Event?
The combination of in-person events and virtual elements is known as hybrid events. This type of event allows businesses and organizations to include virtual elements in their physical event without any physical restrictions.
Event organizers utilize advanced and trusted hybrid event platforms in order to host a successful hybrid event. A hybrid meeting platform includes a wide range of interactive features that helps the event organizers to make their hybrid event more interactive and engaging. For example, they offer live chats, online surveys, live polls, and more. These tools allow in-person and online attendees to participate in your event.
Reasons to Use the Hybrid Event in 2022 and Future
1. Increased Reach and More Audience
If you are looking to expand your audience reach, hosting a hybrid event through a hybrid event platform can be an ideal option for you. Hosting this type of event will allow you to reach a huge number of people (virtual participants and in-person participants). If you are going to organize a physical event, you need to consider a specific location and its capacity to bring in a number of people. With a hybrid event, you can host the same event for live audiences and online attendees. In addition, it will also help your attendees to join your online event who can’t attend your physical event due to limited in-person event capacity or other reasons.
2. Event Cost Reductions
Most organizations and businesses recommend hybrid events because it helps to reduce event costs. Hybrid event solutions can help you to decrease the number of physical participants which is beneficial to minimize the cost of catering, in-person event space, travel, and other.
If you are going to host a virtual event or hybrid event, you need to invest in various equipment. But don’t worry, the price for investing in the components of virtual events is lower compared to the physical event component. For example, hybrid expo platforms can help you to conduct a virtual expo without a physical location.
Create an Extraordinary Event Experience
Across All Event Formats
3. Higher Engagement
Considering hybrid event solutions can help you increase audience engagement. Most experts use hybrid event platforms in order to interact with their in-person and online attendees at the same time. Hybrid event services allow your attendees to participate in your event by conducting live polls, Q&A sessions, surveys, live chats, and more engaging activities. Your attendees can use their laptops, tablets, or smartphones to provide their input during your hybrid event.
4. More Sponsorship Opportunities
Hybrid events will result in more sponsorship opportunities for a variety of reasons. Because online registration has a greater audience reach, there will be more attendees, which will help the sponsors reach more people. With a hybrid expo platform, sponsors will be able to participate in the event by creating virtual show booths and, eventually, giving presentations via video conference. A hybrid event allows you to have more sponsors in addition to those for the event site because of the event’s digital component.
The Future of the Hybrid Event
1. Data Collection
Hybrid and virtual events differ significantly from their physical counterparts because of the capacity to collect such a large amount of data. This has begun to encourage companies to host events. They set up hybrid events adequately with questionnaires, games, and meticulously recorded visitor statistics because they see them as data mines. A hybrid exhibition platform allows to collect various use data such as registration, poll results, booth visitors, feedback data, etc.
2. The Hybrid Event Will be a Part of PR Strategies
Events used to be managed as if they were a source of revenue. They are currently seen as PR campaigns as well. Instead of targeting a narrow audience with walled events, businesses will invite more people to virtual and hybrid events with a hybrid meeting platform. Customers at various points in the sales process will be the target audience.
Create an Extraordinary Event Experience
Across All Event Formats
3. Internet Events for Remote Workforces
Many organizations noticed that social distance policies and other limitations that limited face-to-face interaction had an impact on their company culture. They started working on internal events in a hybrid environment as a result. Because they involve every employee both physically and online, these meetings are an excellent way to conduct ice-breaking activities and training sessions.
4. Academic Conference
Academic conferences have long been important in the education sector. In the past, organizations and conference organizers needed a sizable budget to invite speakers and locations. They had to cover their travel and housing costs. In hybrid events, the same speakers can take part virtually. They are therefore unaffected by scheduling and financial worries. Therefore, in 2022, academic and training conferences will be more accessible and international.
5. AR Integration
Additionally, going hybrid has produced some amazing advancements in event technology. AR is also a major and useful part of technology. Hybrid event planners are integrating it into their signage, advertising, and gamification even though it has uses in other industries. Over the next months, as AR wearables become more widely accessible and AR technology advances, expect to see more AR integration in events.
As the world gradually returns to normal, questions about the future of events continue to be raised. Businesses should start getting ready for the events they will host soon. Comparing virtual event platforms, examining event insurance coverage, or conducting surveys to gauge interest may all help with this. The hybrid event model and hybrid event services are the best way for businesses to plan future events while saving time, money, and resources. Are you looking to include virtual elements in your physical event and expand your audience reach? If your answer is yes, Dreamcast can be a one-stop solution for you. We offer hybrid event solutions in order to deliver a single event with two experiences. We utilize advanced technology and different audience engagement features to improve our customer experience. So what are you waiting for? Connect with us today!